What does 'demure' mean & why is it trending? | The Friday Club | Ep 290

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I have the answer for you...

If (like me) you're over 30 & work in marketing, this whole 'demure' trend has you confused AF.

Traditionally, the term "demure" was used to describe a woman who was quiet, reserved, or modest.

In short, Jools Lebron popularised the phrase in a series of videos (this one has 40.6M views).

Now everyone is jumping on the bandwagon & jumping on the trend.

This article & short video provide more context to get you up to speed.

DON'T MISS THIS: 6 EPIC Places To Get Marketing Inspiration From (this could be our last Business Anchors episode ever)

Thought For The Day: This content format drives SALES & 514K views…(more on this below)

New Knowlton Content

1. [Podcast] 6 EPIC Places To Get Marketing Inspiration From

2. [LinkedIn Post] This content drives SALES & 514K views!

3. [LinkedIn Post] The Malibu x Tom Daley collab that broke the internet

4. [Video] You have to make crap content to make good content

5. [Video] Celebrate your wins (lol at Will from Inbetweeners in this)

New Content (Non-Knowlton)

1. [Video] Every company recruitment video (major lols at this) - Subscribe & instantly get this resource

2. [Video] This is funny, drinks brands should tap into this - Subscribe & instantly get this resource

3. [Video] Hahaha the best Hawktuah transition hook I've seen - Subscribe & instantly get this resource

4. [Video] Kind of obsessed with this guy's trending cucumber videos - Subscribe & instantly get this resource

5. [LinkedIn Post] Steal these Out-Of-Home killer examples - Subscribe & instantly get this resource

6. [Article] Instagram Chief flags profile grid changes - Subscribe & instantly get this resource

7. [Articlet] YouTube breaks records (10% of TV viewing) - Subscribe & instantly get this resource

8. [Article] Report looks at social media engagement among kids & teens - Subscribe & instantly get this resource

In other news...

- We need to end this once & for all, what are these called!?

- Soooo buzzing to take on this new client .

- This annoyed me so much, the team pranked me so badly haha.

- More new team members joining Knowlton, welcome Hannah !

- So cool to see Erika (one of our clients) taking on the 'race across the world ' challenge!

Thought for the day

Last year we started to notice a specific trend of heavily sales-focused content BLOWING UP on TikTok for our clients (this video got 514K views & 3K+ likes, comments, shares & reposts).

It was POV ‘shop with me’ content showing WHERE to buy products (like this).

This is working so well for food & drinks brands we work with like Emerge, Cameo Apples, Sunny D & Mr Freeze.

How to make this content work for you:

1. Test, TEST, TEST! ? Some of these videos have generated millions of views, some have flopped. It’s SO important to keep testing a variety of styles, audio & formats!

2. Reply to comments with this video ? Amplify the hype around your product by replying to people who are asking where to buy them! We found this works really well & builds EVEN more demand.

3. Fail fast! ? Stop worrying about what others will think if your content flops. TikTok is very much feast & famine. The best creators & brands find success by failing fast & testing LOTS!

The crazy thing is this type of content is designed to drive SALES!

And it generates tons of organic engagement & reach!

Let me know if you found this useful/interesting & I’ll start sharing more insights like this from our client campaigns.

I’ve got a lot in the bank!

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)