What Does Daddy Do?

Watching ‘This Is Us’ this weekend, there’s a scene where a Dad steps up in front of his children’s school & tries to make his job in ‘Weather Commodities’ sound interesting, versus a firefighter and more.

 

It sparked a conversation at home with my wife & my teenage girls. ’Daddy/Dan. What do you actually do?”

 

My wife’s a physio, my girls are 14 and 17 & have some or NO idea really what they want to be. We’ve never really had this discussion before.

 

They know I work in ‘Media’, I’ve travelled a lot, I’ve eaten at many nice restaurants & it’s all about ‘networking’, it’s digital, advertising & it’s full of acronyms, buzzwords & its techie, right?

 

So, I don’t know if you’ve ever done this, but last night, I thought I’d flip open the laptop and present Taboola to my family!

 

As you can see, in my comfy casuals, I then took them though a pretty basic deck. There were lots of questions & comments like, ‘a bit like Facebook (grr)!’, or ‘what the hell is a funnel?’, but I think I managed to get across the basics & I got a round of applause at the end. That rarely happens.

 

I’ve always liked what I do, working in ‘media/advertising/online’ etc and of course, like most I’ve seen a few hiccups along the way. My family have lived through all those ups and downs & Daddy now works for Taboola. They all think it is such a cool company and who I work for comes across more than what I do.  Taboola for now is my office at home & my colleagues are currently just faces on screens, but for now my family know a just a little bit more about what Daddy does.