What does a Communications Plan look like?

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Creating Connections in Senior Care: The Power of Strategic Communications

Building awareness and accessibility for senior care services requires a well-structured communications plan. At Erwin Consulting Services, LLC, we use a strategic, data-driven approach to help organizations meet their goals. To demonstrate this, we’re showcasing a?fictional Senior Care Communications Plan for New Town, TN?Narrative Format and Table Format

This example, available in both?Narrative?and Table formats demonstrates the step-by-step application of the PRSA’s RPIE model to a public service campaign. It highlights how thoughtful research, targeted planning, and actionable tactics can effectively connect senior citizens and their families with essential services, supporting the broader community goal of accessible, inclusive care.

What You’ll Find in Each Version

Narrative Format: This detailed version walks through each phase of the plan, offering insights into the reasoning behind specific goals, strategies, and objectives.

Table Format: Organized for quick reference, this layout breaks down each element into a clear structure, allowing PR professionals to see how goals, objectives, and tactics align in a real-world context.

Why This Matters

These examples illustrate how Erwin Consulting’s approach to communications planning is grounded in research, purposeful in design, and aligned with client goals. By applying the RPIE model, we ensure each plan drives measurable results and lasting impact.

Ready to see how a strategic communications plan could benefit your organization?

Visit?(Narrative Format and Table Format) to explore our Senior Care plan examples and learn how Erwin Consulting Services can create custom strategies to meet your unique needs. Contact us today to get started! www.erwincs.com