What Does Brand Consistency Mean and How to Get It.
Fee O'Shea
Writing vegan blogs is my specialty. If you struggle to keep your business website current I can help by writing powerful content showcasing your brand and message.
Understanding what brand consistency means will give you the edge when getting more traffic to your service or product.?
Once you get the gist of what brand consistency means, it may be a matter of making a few slight tweaks or taking the opportunity to rebrand. Placing your visual branding on everything you do gives your recognition and helps you stand out from competitors.
Let’s talk about a brand and what it is. Your brand is more than simply having a logo, fonts and colours. It is the whole package of your business. From the quality of your product to how you deal with customers or clients, these are pivotal to brand awareness.
If you look at well-known brands such as Nestlé you can identify them by their logo and colours, but, if you’re like me, you also judge them by the fairness of their trading and their environmental impact, and this goes a long way to whether I buy their product or not.
I have spoken many times about the importance of a blog FIND LINK and how this is more than simply keeping your website current. It’s another link in the brand chain. Offering more value to your visitors gives your brand another tick, so to speak.
But now, let’s talk about brand consistency. This is where you are identified wherever you go. When working with clients with their brands, the first thing I do is audit all their online presence. This covers their website, social media and, in some cases, article sites, advertising and if they have a review site.?
If you’re starting out, use this resource: Getting Started?
Begin by looking at your current graphic branding, i.e. your logo colours and font and then ask yourself:
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?And make sure you have a tagline which identifies what you offer.
There are four main areas of branding. They are:
You will develop more trust, leads, and sales with a solid online presence and what you post being brand consistent.?
If you would like me to do an audit on how you are showing up digitally, DM me.
Fee O'Shea.
White Rockit Media
Teaching you how to create a powerful digital presence.