What does AMI mean to us and to you?

That’s the daunting question we tackled as we explored updating the AMI logo/brand to honor what we’ve become over the last 25 years.

Here’s what we identified as most important:

• We are all about (and only about) serving small to midsized agencies
• It’s a collaborative community that embraces the idea that we learn better/faster when we learn together
• We lead with love… embracing the accidental agency owner where they are and help them elevate the way they run their shop so it’s more profitable and they don’t feel so alone
• Our job is to serve and support agency owners and leaders as they work to run the business of their agency in a more stable, sustainable, and scalable way
• We teach/coach to best practices, metrics unique to agencies, and leverage our team’s decades of agency owner experience to find custom solutions to any challenge our clients bring to us
• Our member agencies enjoy an elevated profit margins, client and employee retention levels, and feel like they’re part of something valuable and meaningful

Elevate and embrace were words that kept coming up in our conversation and as always, in our interactions with you as we worked through this process. That’s a lot to ask of a single mark. AND… we had to work in the longest company name in the history of names!

Here’s where we landed. Does the above resonate with your AMI experience?

How do you think we did?

Drew McLellan, with Agency Management Institute, produces a weekly newsletter with updates, tips, and market information of value to marketing agencies, owners, and employees. If you'd like to receive the weekly newsletter, follow this link to subscribe.