What does AI do to help develop better marketing strategies?

When we embarked on developing a technology that was able to sort through internet data with reference to a market, competitor landscape, industry best practice and past trends, we did so with one thought in mind – AI transforming the development of marketing strategies.

The question that is often asked is “how does AI effect marketing strategy outcomes”.

To answer this question, we must first understand the complexity of AI. Artificial intelligence can automate repetitive learning and discovery through data, some of which is available through learning and other through the internet.

Sorting through large amounts of data – fast, iterative processing and intelligent algorithms, AI allows for software to “learn” automatically from patters and features within data. “The process requires multiple passes at the data to find connections and derive meaning from undefined data. (Sas.com)

We knew that combined with machine learning, artificial intelligence would be able to automate the development of marketing strategies.

If you think about the time large corporations with marketing strategy as part of their mix, spend consulting on marketing strategy, and combining research, some technical insights, and the knowledge of consultants, it is significant and costly. How long does an employee spend developing a marketing strategy that relies heavily on their own capabilities rather than real data?

Most companies that develop marketing strategies allocate between 2 and 6 weeks for employees to develop marketing strategies for their companies or client businesses.

We used machine learning from past successes and failures, along with artificial intelligence and big data, to fast track this process and make marketing strategies accessible to all businesses large and small.

Being able to understand your competitor landscape in minutes is something that companies can quickly identify with, but where the true value is in artificial intelligence-based marketing strategies is the direct focus on marketing tactics that work, rather than relying on hit and miss marketing programs.

Robotic Marketer has catapulted the ability for companies in the small and medium sized market to have a similar level of marketing strategy (if not better) than their larger counterparts. Alleviating marketing consultant stress and time constraints of developing marketing strategies, marketing consultants can now focus their energies on implementation of marketing programs.

Instead of waiting weeks or months to have a strategy in hand, companies are being able to define their marketing programs in minutes and start fast-tracking the process of implementing the plan and getting results faster.

This is game-changing for the marketing industry, but also for the businesses that benefit from faster, smarter and more intuitive marketing strategies aligned to their business goals.