What Does AI Copywriting Mean for Copywriters and Agency Owners?

Ok.?

So I used AI to generate this title.?

And the following paragraph.?

“If you are a copywriter, you might be interested in the concept of AI copywriting. What is this new business trend, and how does it impact you? Here's a brief overview of what this means for you and other copywriters.”

Also, this outline, bullet points:?

• AI vs. Copywriters
• The Future of Copywriting
• Why AI Is The Future of Copywriting
• AI Copywriting is Here — But for Copywriters?
• Are You Ready for AI?
• The Future of AI
• How AI Can Revolutionize the Copywriting Business
• Why You Need to Learn AI Now
• How AI Is Different Than Traditional Copywriting Techniques
• How AI is Changing the Way Writers Create Content

So what’s the deal?

Well, after using a couple of AI tools, I can tell you what AI copywriting means for copywriters, marketers, and agency owners.?

But before I do that let's see how AI copywriting works??

So you go into a tool like semantir.com or snazzy.ai , etc. They all work in the same way.

You choose the type of copy you want AI to write, a blog post, a landing page, an email, etc.

Say, for example, you want AI to write a blog post on Semantir.com

So you start with an idea.?

You feed AI with a blog topic, a short description, and tell who your target audience is.?

Based on your data the AI will generate several results.?

Here’s an example:?

I added “Is AI taking over?” in the blog topic.?

Wrote these lines in the short description:

“What is AI Copywriting? How will it affect copywriters? What's the future of copywriting?”?

Added ‘beginner copywriters’ in my target audience.?

Based on my inputs, here are the options AI-generated for me:?

1. A blog exploring the future of AI copywriting
2. Discuss the implementation of AI copywriting and what it means for copywriters.
3. Artificial Intelligence copywriters are taking over in the writing industry. Learn how to become a successful AI copy
4. I wrote an article on AI Copywriting and how it's affecting the copywriting profession.
5. AI Copywriting: How AI is Changing Copywriting

As you can see these make sense and I can use one of these or generate more ideas.?

Now that I have a blog topic I’ll go to the next sub-tool and write my blog intro.?

For that, the input I need is my topic and a short description.

So when I do that it shows me several intro options.?

I choose one and move to the next sub-tool.?

This generates an outline for my blog.??

And the next tool converts these bullet points into paragraphs.?

So I had a bullet point, “- AI vs. Copywriters”.?

Here’s how semantir.com wrote it:?

Copywriters are in a tough position, as they are no longer the only ones writing for online content. As big data and machine learning infiltrate content writing, copywriters will have to find new ways to... [semantir.com]?

Here’s how snazzy.ai expanded these two sentences:?

I copywriting, or the ability for AI to write content, has been a hot topic in the technology and ad space for years now. And while it may be further behind than some thought, big tech players like Microsoft have been.

One of the biggest challenges marketers face today is how to cut through the noise of increasing amounts of content online and engage readers. Using machine learning and AI to curate content may provide an answer.

Moz has been at the forefront of this evolution, with recent launches like Pulse , the company's news platform, and synonyms in SEO Toolbar . But as machine learning infiltrates content writing, what does this mean for copywriters?

To start, it's important to understand the limits of AI copywriting: Until computers can invent new words and understand context ( devices are currently unable to truly think ), most AI copywriting will focus on one thing: curating content. [Snazzy.ai]

The second bullet point I had was “- The Future of Copywriting”.?

Here’s how semantir.com wrote it.?

Copywriting in the future may become less about creating sales letters and more about creating branding materials. This will be especially true in the social media world where copywriting can no longer rely on a two… [semantir.com]

Here’s how snazzy.ai expanded these two sentences:?

Social media has changed the game for copywriting. It used to be that the only copywriting you needed in the social media world was on Twitter and Facebook. Now, though, content must be created for Instagram, Pinterest, LinkedIn, Branded Chief, YouTube, and Snapchat just to name a few.

Since modern businesses have to create an entirely new set of content for social media platforms (and internal blogs), copywriters will have to start to include visuals and photos in their writing. That means that writing will become less about creating sales letters and more about creating branding materials. [Snazzy.ai]

Now, as you can see AI is not doing any THINKING.?

It’s you who is doing THINKING and telling AI what to do.?

You feed it with input and it gives you different options.?

Now, if you are not a copywriter or marketer yourself, you can’t make a choice.?

So at this stage AI copywriting is not for everyone, it’s for copywriters and marketers.?

As an agency/business owner you’ll still need copywriters to write even if they use AI.?

However, you can get more content written in less time by equipping your copywriters with AI tools.?

As a copywriter, you need to broaden your skill and become a resource that could work with AI instead of being replaced by it.?

Soon, businesses will equip their copywriters with artificial intelligence and hire fewer resources as a result.?

Are you ready?