What Do Your Customers Say About Your Business?
Debbie Hart
Expert Customer Experience Management Training ? Mystery Shopping & Business Assessments ? Event Services
Many times you never know why you lost a customer so it's difficult to know how to improve. The most important thing you can do for your business is to follow up with a customer. Here are a few ways to do this:
If you aren't listening to your customer's problems/complaints you won't see customers returning. In many instances, if you communicate with your customer, providing solutions will be easy. Customers return when they feel you care so thank them for their feedback.
How often do you send your customer a thank you in appreciation for their business? This is a great way to build relationships. How about calling a customer that hasn't returned in a while and just checking in. I realize this isn't possible if you have a big business and a lot of customers however even a generated email with their name is better than nothing.
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As a small business owner, I always follow up with potential or existing customers every few months so they remember me. I used to feel like I was bothering them, but I realized it's never bad to just say "Hi" and stay in touch.
As a mystery shopping company, our customized reports help businesses see where they need to improve. How many times do you go to a restaurant and when you are seated the hostess will set down the menus and walk away. What happened to "enjoy your breakfast, lunch, or dinner"? How about when you call a location to inquire about a service or product and the phone rings numerous times and no one picks up? These are things that make your customer question whether they want to return.
Let us at The Hart Experience educate you and your team on what keeps your customer's happy and returning. Contact [email protected] 602.717.3271, https://www.thehartexperience.com
So true, Debbie. Simply listening to customers goes a long way to building loyalty.
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