What do you do if your resume is not working? See writing yourself is better

Why Resume Fails?

95% of resumes fail because they are not customized for the the job.

Building a resume

A common way of working on a resume goes a bit like this

1.????State all your facts in sections Education, Experience, Award – Prize, Writing, Co-Curricular Activity, etc.

2.????Adjust font sizes, layout adjustment fixes grammar errors, and make sure it has the bullet points.

3.????Give a title

4.????Check for accuracy of contact info.

5.????Submit

Want to write killer resumes?

The only objective of a resume is to get an interview, period.?

What you want

Let me tell you what job seekers want while taking resume service.

Examples:

1.???I am beginning a new time in my life and want to explore a more challenging position and am open to relocation, possibly internationally. I do not to a good job of promoting myself so looking for professional assistance

2.???I have marketing and graphic design experience with a local, small credit union and would like to transition out into a larger, more pronounced role either in the financial industry or other companies in marketing, content creation. I have many skills but can't seem to get any interviews, and I believe my resume may be the culprit. Maybe I am not selling myself as I should (which is ironic being that I come from a marketing/communications background).

3.???I am currently in middle management, but looking for the next step up. I need to make sure they hit all the key elements to get that pop in this market.

4.???Advise me from a 3rd party on style, content, etc. I do not feel that I am receiving the best responses back from potential employers.

5.???I am looking for someone who can put together a resume that will get me noticed and get me an interview. I have a lot of years of experience in the construction field. I also have 8+ years of project management experience.

6.???I was looking to get an updated look and a more streamlined effect on my resume. To expand my marketability and increase the odds of better job offers.

7.???My resume must be the worst ever. I could not get an interview or call back if my life depended on it

8.???My current resume is very basic and does not include many details - needs fluff. The resume writer should be familiar with the property management industry, so they will be helpful in adding to the resume

9.???I need a new perspective to update my resume. I am unemployed and need my resume to reflect keywords used in ATS and other upgrades to make my resume eye-catching and interview-worthy.

10.???I worked for ten years for the same employer. I need help with the transition and highlighting accomplishments.

11.???I have two goals which may result in 2 resumes. I am currently under-employed. 1) I have a long-running technology career that can continue but see myself moving from day-to-day operations/development into a more managerial role. 2) I am considering managerial options in other industries. Industries near me include hospitality/restaurants, transportation (JB Hunt), food production (Tyson) which may leverage my past skills but have little specific industry experience outside of technology.

12.???The goal is a resume that shows value in my diverse work experience without over-emphasizing my age! What I have is just a sequential listing of jobs with dates and responsibilities. It requires someone to be interested enough to ask questions to "flush" it out.

13.???I am currently unemployed and would like to have my accounting experience reflected in a simple, concise format that is easily viewable and also focuses on my achievements and accomplishments

14.???I would like my resume to reflect my international management skills, big data, and analytics skillsets, as well as organizational change management. I have broad experience in many functional areas and would be looking for a job either in consulting or leading an innovation team - however; I will focus on an international assignment. Look forward to working with you.

15.??Want to emphasize my skills. My current resume show only research projects that I was involved in and products that I developed

Take away from resume requests

You want only two things

????You want to sell yourself

?????You want a response that is an Interview

What Recruiters look in the resumes

?I quote from highest read recruiters

Looks for

????Most recent role

????Company recognition

????Overall experience

????Gaps

????Personal web presence

????General logistics – Location, eligibility to work in the US

????Overall organization – This includes spelling, grammar, ease of use, ability to?

Things I rarely pay attention to:

????Education

????Fancy Formatting

????Uncomfortably personal details

Things I wish more people would do:

????Bring personality into the resume

????Include URLs for other web presences

Things I wish people would stop doing:

????Using MS Word’s Resume templates – Period

????Writing resumes in the first person

????Mailing, faxing, or hand-delivering paper resumes

????Do not pass the go. Sending resumes addressed to the CEO that ends up on my desk unopened – We laugh at people who do this.

????Exaggerating titles and responsibilities – Eventually, the truth comes out.

????Coherent, relevant storyline in which your past roles are clearly illustrated to be a natural precursor to why you are now applying to this new role.

????Don’t use corporate jargon to sound business-ey! Figure out what you have done in the past, write it out in layman’s terms, and describe your accomplishments.

Lastly, find ways to summarize those stories into bullets to insert as the body for each of your roles (less is more). Don’t rattle off a list

????Simple, clear, and effective format

????Formatting -- If the resume had some funny-looking or unconventional formatting it went in the bin. I am a real stickler for good and simple formatting.

????Typos -- First thing, I abhor typos

????Contact Information -- I am looking to see if the applicant bombards me with contact information. All I need to see is their name, a contact number, and an email address. That is it.

????Job Experience -- I am not really looking for what company they worked for, but I am looking for several things here. I am looking at how they present the experience and jobs.

????I am also looking at the bullet points. I only need four or five.

????Most importantly, does the position pertain to the job they are applying for? No explanation here.

????Social Media -- If you put it on your resume, I check it out. The most common social media link that I see is LinkedIn which makes sense. I click on it.

I also get Facebook and Twitter links. Big mistake there have been times when the candidate would've had the job because they had everything we were looking for. Whenever we went to their Facebook page. They lost it. Remember to self-censor when you post to Facebook or Twitter, or any social media outlet for that matter.

What Irks Me

????Lack of Keywords

????Objectives

????Cover Letters

Please Stop

????Exaggeration

????References upon Request

????Templates -- I hate templates

What Do We Like?

????We like plain and simple resumes. We like resumes that are easy on the eyes.

????We like resumes that are short. That is not to say if you have an interesting resume we will not want to read more. However, that is rare. Me personally, two pages, maybe three.

Take away from Recruiters

Three things you should not do are

1.???Templates

2.???Fancy Formatting

3.???Objectives

The only thing you should focus on is experience and what you can give to the company

You do

????Tell upfront to HR Managers what you contribute to them?

????Tell your experience with success stories, and HR managers look for successes and action takers

Moreover, you have in your resume what recruiters are looking for.

Let me show you how to do it.

Talk

Start with your branding statement and make it answer the HR Manager’s questions.

“Why should I care?” or “What’s in it for me?”

Answering these questions first gives the HR Managers exactly what they need to know upfront; then they can choose to keep on reading.

Here is how I talked in one resume for a PPC Manager post.

Do you want to double The Impact of Advertising? – I Bring $2 For every $1 Spend

PPC Ninja Mukesh Shah

Examples:

1.???What By Not Hiring (Name) (Company Name) will Loose – New Customers

2.???Do (Company Name) want to be a market leader? - Hire (Name) founder (Company Name) become number three in two years in (market).

3.???30% cost reduction is routine to (Name) Production Pro Par Excellence.

Then I tell stories

I say experience with stories.

My example:

1?????

OnBoard Tours. Staff writer/SEO Assistant?Feb 2013 to Nov. 2013.

My boss our President gave me for the first time passwords to anyone for his Google Adwords accounts and then asked to manage daily spending. It was because I saved him an average of $1200 monthly in the first week with analytics.???

·????Manage daily PPC campaigns and spend $6000.

·????Email campaigns to get reviews on Trip Advisor.

·????Create and post articles daily on three company blogs.

2

Ecomleads.com. Media buyer. July 2011 to Aug. 2012

Allow me to tell my boss our President called me Hawk. It is because I changed his mind about scheduling and bidding ads with data from analytics he never used to have.

Prepared click figures for a search campaign for a month and got a real insight into when we got traffic.

Responsible for PPC and PPV advertising

·????Research the Payday loan market as one of the three most competitive markets.

·????Research 4000 keywords and 9000 websites for PPV

·????200-400 PPC leads at $1 against first page CPC $5+

?Talk, Don’t List

There is more to say about your experience than listing them on a resume.

I know people find it difficult to tell successes. Most feel they have nothing worthwhile to say. The truth is everyone has good things to say. You think your work is normal and average and nothing to say about, but the same info is knowledge for others.

You know that the famous beer story of Schlitz beer (American Beer Brand) reached to the number one position in six months by simply saying the process of making beer in advertising. Everyone makes the beer the same way, but Schlitz said it and people find value in information.

Best stories come from ordinary situations put them in Resume.

HR wants to know and love it. Say.

HR wants doers and action takers. Success comes to those who do.

Do it and see the results. Your resume will work magic when you talk to the HR Manager. Your interview in the next 10 applications is guaranteed.

Fresh job seekers and juniors

You usually do what others are doing and join the rat race. I want to put an end to your endless applications and no response.

Never follow the heard

No sense in using online templates and making a resume that hardly produces a result.

Why spend even a dime?

The cost could be $100 to $2000.

You now know what companies and recruiters want and look for in a resume. You need to tell it. How to tell it interestingly is easy to learn. The story is the best way to interest recruiters.

Recruiters do not look for experience from fresh graduates and junior positions; they want action takers and doers.

When you are fresh and have little or no experience, you tell from your school college experience. It can be a sport, music, research project, internship, etc.

Telling your story should not worry you. You are not writing a novel. You are telling in 5-15 sentences your success. You are telling what you did with some results. Put some number, quantify it and it becomes convincing. It is winning a game, achieving the milestone, recognition for anything. You give results, and that is what HR wants action takers, doers.

Do you want to learn and get success?

My “How to write a resume” is a good resource for job seekers to keep handy. You will create resumes no recruiters and hiring managers can ignore. Check RESUME