What do you do when the phone company drops off the white and yellow pages at your home?
I walked outside to get my morning newspaper, yeah I’m old and still receive the local paper and yes I do find that the stories are a day old. (But that’s a topic for another story)
What I found at the end of my end of my driveway, sitting next to my newspaper was the yearly deliver of the “Yellow pagesâ€. My first instinct was to open the plastic surrounding it, take a brief peak at the ads and bring it inside. Instead I walked over to my trash bin and dropped the book with the rest of the trash.
Now I haven’t used the yellow since the mid 1990’s and yet my inclination was to still bring this book into my home as if I was going to use it.
In my minds eye I can look back at my parents house and still remember where the white and yellow pages sat, that second drawer down in the cabinet next to the refrigerator.
And I realized my 23 and 25-year-old daughters have never used either of these books, they grew up with Yahoo and Google search.
So today my Non-Marketing Tech question to all of you is; what do you do when the phone company drops off the white and yellow pages at your home?
I Want to hear your stories.
I'm with you Michael. I pick them up and go straight to the recycle bin. Glaring example of how technology has changed our lives.
President’s Club Winner
9 å¹´Mine went in the recycle bin. I felt a twinge of guilt the first time I did it a few years ago. Now in 2016, there's no guilt at all... I'm trying to keep a clutter free office at home and on the job!
Former accountant and business development director at Paul Davis Restoration & Remodeling of Greenville/Spartanburg, SC
9 å¹´As advertising has decreased, the book is not even thick enough to use as a booster seat. YP is the biggest advertising rip off going. They require an overpriced print ad in order to get their sponsored online listing which they promise will provide all kind of leads. Then when this does not happen, they will not put their money where their mouth is. I look forward to the day when that waste of paper/dishonest company disappears
I help Executive Leaders enhance their Leadership Impact ??CEO Whisperer ?? Active Thinking Partner for Business Owners & CEOs ?? Transformational Leadership Catalyst ??
9 å¹´I have a large recycling bin and would file them there :-)
Marketing Leader | Channel Strategist | Integrated Marketing Planner | Go-to-Market Expert
9 å¹´Sounds ridiculous but I feel guilty throwing that big book in the recycling...but I do it anyway. It took a while. I used to put it in the coat closet just like my parents did, but it never came out until the next year when I replaced it with the new one. No more. I toss it.