"What do you wear" this weekend?

W+K Amsterdam for Zalando and much more

Hi friends,

this isn't a fit check for figuring out what to wear in this weirdly warm, rainy, slightly chilly September. It's about Zalando's new slogan coined by W+K Amsterdam for their latest campaign featuring the icon Willem Dafoe.

Saying goodbye to summer, check out Cornetto Algida's new billboard campaign, while Chapter Zero and Financial Times have got you covered for some climate change contemplation.

To wrap it up, a touch of MTV nostalgia.?

Have a good read.

ADVERTISING

Zalando's bold new campaign: Fashion's universal question

Zalando unveils its Autumn/Winter '24 campaign, "What Do I Wear?", crafted by 韦柯广告 ?Amsterdam. The ad encourages individuals to confidently explore their unique styles, celebrating fashion's diverse and personal nature. Featuring a star-studded cast, including Willem Dafoe and Brigitte Nielsen, the campaign comprises a series of films and eye-catching posters that highlight relatable fashion dilemmas.

Watch the ad and read more here on Creative Review

ADVERTISING/DESIGN

Cornetto's summer bliss: unwrap the joy

As summer kicked off, Cornetto delighted fans with a vibrant, hand-crafted poster campaign celebrating the season's essence. Created by LOLA MullenLowe Madrid, the campaign features stunning collages combining iconic Cornetto wrappers with summer elements like surfers, waves, and beach gear. Through meticulous craftsmanship, each poster captures the joy of unwrapping a Cornetto, reinforcing its place as a summer essential.

Watch the ad and read more here on LBBonline - Little Black Book

FEATURED

A bunch of news from my network

-?Puma | City | Oasis: definitely the best launch kit ever?[source Paul Mulholland linkedIn]?

-?New Eolo TV Campaign by Rude?[source Giulio Ravizza linkedIn]?

-?At the Venice Film Festival, the success of the Giffoni Hub Model?[source Luigi Sales linkedIn]

-?George Clooney is back in the new Nespresso episode ad?[source Valeria Casani linkedIn]

-?Apple iPhone 16 event shows off AI muscle, new Watches and AirPods?[source Ramon Cerrito linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Travel Tidbits:?Quiz: find the Best Country for You

Streaming binge:?‘Bluey’ Is No. 1 Most-Watched Show In U.S. For 2024

Infomaniac:?Global temperatures hit an all-time high this summer

Must-read NL:? Matteo Roversi ?has launched “After work”, a newsletter on the future of work

In case you missed is the easiest way to keep posted on all the advertising and marketing picks of the week you can't miss.

If you want to receive the news directly in your inbox,

fill in your e-mail and subscribe here.

JOB POSTING

The wrong place to find the right job

-??Serenis is searching for a Sales Development Rep?[through Daniele Francescon ]

-??Urban Vision is expanding its Marketing team?[through Vito Pace ]

MARKETING

Mktg picks not to miss

-?Is Amazon trying to buy Tik Tok?

-?The ad industry is growing, but a slowdown is inevitable

-?8 out of 10 TikTok videos by brands fail to capture attention

ADVERTISING

Chapter Zero: rethinking business for a greener future

Chapter Zero has launched an ambitious campaign to reshape the conversation around net zero for businesses. Aimed at empowering non-executive directors, this initiative encourages leaders to view climate action as a transformative business opportunity rather than mere compliance. Featuring six impactful ads in the Financial Times, the campaign seeks to inspire long-term thinking and challenge conventional business values. CEO Vicky Moffatt emphasizes the importance of discussing the business case for climate action, inviting leaders to engage in meaningful conversations about sustainability in the boardroom.

Watch the ad and read more here on LBBonline - Little Black Book

ADVERTISING/DESIGN

Blast off into the Future: MTV VMAs unveil a dazzling retro-futuristic makeover

MTV’s iconic MoonPerson mascot?is getting a vibrant update for the?2024 VMAs, celebrating 40 years of music video excellence. Collaborating with London’s DixonBaxi , the campaign showcases a bold new identity featuring a chromatic universe, shiny gradients, and a retro-futurism theme. From eye-catching 3D billboards to innovative social voting kits, the design captures the energy of beloved music videos, ensuring fans worldwide can join the celebration in style.

Read more here on Creative Review