"What do you want to learn from me?"

“Have you asked your people what they want to learn from you?”

My friend Sarah Walton (brilliant author, speaker and business mentor) asked this in an?Instagram post?and it really got me thinking. What do people want to learn from you? What do they ask you about? What can you talk about at length without any need for preparation? What's that one thing that you can help people with??

It's so needed to remind ourselves of this. That we have expertise. To check in with people around you and in your audience to make sure you're adding value. To listen to those themes of things people come to us for over and over.?

We so easily lose sight. We have our blinders on going toward a goal and push aside the gift that could truly help someone. The best part is that this knowledge, this niche, this unique take that you have, comes naturally. Maximize that and teach that thing that you know better than anyone else and that lights you up.?

Social Media News to Use

Here's where I give a quick list of the most important happenings related to social media platforms so you can stay up to date.?

1. This just in. Instagram?announced Wednesday?that it's starting to test Subscriptions. Basically, this is where people can pay to "subscribe" to exclusive content from a Creator.?
2. Rearrange your Instagram profile grid? It might be a possibility in the future.?Instagram's Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile [SocialMediaToday]
3. Handy dandy when planning out your content this year. Save this:?Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans [SocialMediaToday]
4. TikTok dropped.?Instagram, still benefiting from TikTok's ban in India, again became the top app by downloads in Q4 [TechCrunch]
5. Mic check. Clubhouse who? Twitter Spaces what? LinkedIn has entered the chat.?LinkedIn to launch audio events later this month [The Verge]
6. Unlike what I've done in far too long, Pinterest is touching up its highlights. The platform now has a new placement to feature Idea Pins. This is the equivalent to the highlights section on Instagram profiles and Idea Pins are Pinterest's version of TikToks/Reels. See my screenshot below and the section under the red “Creator hub” button for what this looks like.

Always remember, you are worthy and enough. Life is fun. You got this.