What do you truly want?
Studiothink ? Bespoke Brands & Websites
We believe in the power of human experiences through highly-crafted brands, bespoke websites and strategic marketing.
There’s these tiny, picturesque white hill towns in rural Spain where Saturday nights turn into the social event of the week. Bars overflow with people into the street, cheap beers are abundant, someone inevitably starts playing a guitar, delicious small tapas get thrown on your table, bar owners trusting you’ll tell them later what you ate and drank so they can tally it on the bar with chalk.
I found myself in just such a place last week.
By 10pm, slightly tipsy and ready for some substantial food, my husband and I wandered into a tiny blue and white building. Tables were pushed together to make room for two more, and elbow to elbow we enjoyed one of the best meals we’d ever had.?
For someone who’s a self proclaimed foodie, that’s saying a lot.
The next day we went back, hoping to get more of this delicious food, but mostly to dig a little deeper to get some answers about why this tiny, unknown restaurant in rural Spain was serving up Michelin quality food.
Between our almost no Spanish, and their almost no English, we pieced together an age old story of success and unhappiness. The chef had indeed achieved great acclaim at large, well-known restaurants across Spain. But the more success he got, the unhappier he became. He hated the large teams, the management, dealing with suppliers and mostly, the time he never got to spend with his family.
So, he gave it all up. And uprooted his entire life to this tiny, 16 seat restaurant in a rural town filled with family and friends. He was happy. His family was happy. His life was finally what he wanted. Not what he thought he wanted all along, but truly, deep down, what his soul wanted.
Okay, so fast forward to me, two weeks later, back from Spain and getting ready to go back to work. I don’t feel settled about it, I don’t feel joy about it, and to be honest, I’m thinking about that restaurant owner with a bit (a lot) of envy. And out of the Instagram blue (yah, so, one of those inspo reels) a motivational speaker pops up and asks this question:
What do you truly want?
Like, was she reading my mind?
I got to the gym, angry that I wasn’t able to answer that question. What DID I want? Why hadn’t I written this down before? Why hadn’t I thought about this before? As I sweated it out to my angry playlist (aptly named Work that Ass), a lightbulb went on. Like glaringly brilliant ugly lights at 2am on. The answer was RIGHT there all along, and I had been ignoring it all this time.
Have you asked yourself what you truly want?
A strange thing happens when you do. Your path become clearer. Once you are truly honest with what you want, it becomes easier to know where you want to go in life, and it becomes so much easier to get there.
And suddenly, I knew.
I want an extraordinary life.
My mission is simple, to create energy around me that empowers others to create an extraordinary life.
领英推荐
I don’t want to live a mediocre life filled with mediocre people, doing mediocre work. I believe life is just too damn short. I want to inspire myself and those around me to strive for more, to go out there and seize the damn day.?
I want to know what it’s like to see new things, to meet people who make me think, to produce work that elevates someone else to be extraordinary. I want to work in a company that produces extraordinary work. I want to go to bed every single night and know that I didn’t waste this day.
I want to travel in business class. I want to eat sushi in Osaka. I want to walk the plains of the Serengeti. I want to hold hands forever with the love of my life. I want to continue to travel the world. I want to eat extraordinary food and drink extraordinary wine (duh).?
I don’t want mediocre health, or mediocre relationships, or to work alongside people who think mediocre work is okay. I don’t have the space in my life for that anymore. And now I know that with complete clarity.
I want to have amazing conversations and talk deeply with people about how to succeed and to see the light and positivity in their lives. I want people to strive for their own extraordinary.
And how does this relate to work, you ask? Well, it’s simple. I want to come to work each day excited to make extraordinary things, to help other businesses and people elevate their own lives. There is no compromise now. Now that I know the words and I know what I want, it can’t be undone.
Once I ushered those few words into my life, I can’t stop thinking about all the ways I can turn things into something extraordinary.?
I wrote mine down this morning (yes, this freaking morning) and already I can feel my whole world shifting. The path seems clearer in front of me. I can envision things I need to change, roads I need to go down, people I need to know less, and others who I need to know more. I have shit to do, people.
This was such a powerful exercise for me to do that I want you to do it too. Like right now. Stop and write it down. Dig deep into your soul and ask yourself one small thing.?
What do you truly want?
If your company needs a rebrand, new website or new brand voice and identity, we’ve love to work with you to create a consistent, connected and authentic brand. Let's be brand rebels together. Connect with us—we’d love to chat!