What do you Strongly Believe and Stand for?

What you strongly believe and stand for make your personal brand. Without a shadow of doubt, I know you have your own story to tell, goals to achieve, skills that you have acquired, and expertise that defines you. This is what makes your brand.  

Your story plays an important role in establishing or boosting your career or business. Research shows that, an overwhelming 85 percent of HR managers report that a job candidate’s personal brand influences their hiring decisions. Be clear about your strengths and reputation. Build trust, and communicate the unique attributes that you bring to the table. Cultivated well, your personal brand will signal to employers whether or not you’ll be the right fit for a given position.

Your brand will help your customers to make the decision on whether to buy from you or not. So, build a brand that accurately reflects your personal and professional identity. First;

·     Know who you are. 

·      What you are passionate about.

·      The areas of work that you excel in. 

• Clarify what drives you.
• The characteristics that others have complimented you on.
• The roles that you thrive at.
• The projects that you spend hours on without feeling overwhelmed.

Your personal brand, like corporate brands, will differentiate you and make you STANDOUT.

“Personal branding begins the moment you begin to discover yourself” 

― Bernard Kelvin Clive

Zainab Njoki

Leadership & Performance Coach

https://theinsightleadership.org