What do you see? By Becky L. Amble
Becky Amble, MBA
Senior Strategy Leader | Artificial Intelligence Maximizer | Strategic Marketing | Revenue Generator | Visionary | Drives Bottom-Line Results | Multiple National Best-Selling Author | Philanthropist | BlackBelt ATA
Look at the tree in the middle of the photo.
What do you know about it? It looks pretty normal, right? A little skinny maybe. Leaning a little to the left. Not like you wouldn’t walk by it without giving it a second glance, right?
Now look at the next picture. This is the other side of the tree.
Now you are more likely to tell that this is part of a tree versus an entire tree. It was broken off a larger tree and picked up in the storm and landed in the ground looking like it grew there. On a closer look you might notice the leaves are brown, not like those in surrounding trees that are green. In the first photo, there were some subtle clues that it was not quite “right”.
What does this have to do with anything? It is like how many of us look at customers. How many times do we see one side of our customer or our target market and think we know everything? Often, we make assumptions.
What we need to do is talk to both our customers and those in our target market who are not our customers. Top priority is to talk to our customers. Ask questions and listen. Actively listen. Make sure we really understand?their pains and problems and how we can help solve those if in fact, our products or services can be of service to them.
When you are making decisions and plans for your business, and how you were going to serve your customers think of this tree and how misleading it can be to look at one part of it. Look at your customers from all sides, ask questions, dig in, really understand their pains/issues and how you can best serve them.
? Becky L. Amble 2023. All rights reserved.
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Becky Amble?has spent over 25 years leading organizations to grow and increase profits through cutting-edge marketing strategies, market information and future trends. She has worked as a general manager and Vice President in corporate America and been a consultant and factional marketing resource for Fortune 50 companies to micro businesses.?She has successfully navigated in over 30 different industries in the B2B space from med tech to professional service firms.?She is a bestselling author of over 10 books and numerous articles.?She continues to help her clients grow by identifying market needs, demographic trends and results-oriented business strategies.
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