What do you really lack?

I’m sure you already possess the skills and the know-how to become an industry leader. You know all the little secrets and the “tricks of your trade.”?

But why do you feel you don’t get the attention you deserve?

Why do you feel you aren’t an industry leader?

Two words.

Personal branding.

Sure, your skills and expertise lay the foundation, but your personal brand is what amplifies your reach. Personal branding isn’t bragging on LinkedIn about your case studies. It isn’t about having 100K followers, either.?

Personal branding is about trust, and trust portrays you as a leader:

Establishing Credibility

When somebody comes across your brand, the first thing they’re gonna do is google you. This is your first opportunity. Your first impression hinges on a simple Google search. Nail it, and you’ll already gain trust in a cold prospect’s mind.

Visibility

When prospects can easily find information about you, it oozes trust. Subconsciously, they begin to trust you before even reaching out.

Building Reputation

A solid personal brand builds up your reputation faster than anything else. Suddenly, you slap a stamp of reliability onto your business. A strong personal brand may not necessarily drive traffic to your website, but it will help you lower prospects’ sales guard and increase conversions. It all starts with your reputation.

Would you like to measure your personal brand? I’ve got a formula to assign a numerical figure to the strength of your brand. If you’re interested, give me 15 m ins of your time, and I’ll draw the contrasts between your personal brand and a leader in your niche.