People often ask me , "What do you do?"
My simple answer = I'm a connector.
What does that mean? After 25 years on the marketing agency side, I've seen the growing divide between client marketers, agencies and the investor community. Limited quality resources, shrinking margins, & outdated processes have created a perfect storm. Producing a new crop of winners and losers.
Today, I bring together top-tier resources, some well-known, others under the radar. The days of relying on one solution for everything are gone.
My business thesis is simple. Brands need partners that offer three things:
- Industry Expertise: Someone who knows your space, gets up to speed quickly, and delivers impactful results.
- Capability Focus: No one can master everything. By specializing in a few areas, my partners provide stronger, more effective solutions.
- Independence: Unlike large firms tied to shareholders, my partners offer flexibility in project approach, pricing, and staffing, tailored to your needs.
When you crunch the numbers, my model works. These partners onboard quickly, deliver top-tier work, and focus on maximizing long-term value while hitting key KPIs along the way.
Here’s eleven ways my partners & I can help:
- Business Strategy: Partnering with top marketing experts (ex-Coke, Samsung & Nike) to deliver scalable strategies for brands of any size.
- Brand Strategy: Crafting brands that cut through the clutter while integrating w/every touchpoint of the customer experience, ensuring marketing isn't siloed.
- Experiential Marketing: Creating impactful, tech-driven IRL experiences, from field marketing to large-scale events (e.g. AB InBev SAMCOM), that elevate brand engagement.
- Influencer Marketing: Proven success driving revenue (e.g., Ice Barrel) by combining influencer campaigns, UGC, and organic social. Very economical.
- Creative Production: Collaborating with top talent (e.g., Beyoncé x US Olympic Team) to craft compelling brand stories through celebrity partnerships.
- Integrated Marketing: delivering a unified strategy that maximizes your brand's impact across all touchpoints, from packaging to customer service to digital to media to loyalty.
- CRM: crafting email, SMS, and social strategies (DMs, etc.) to move prospects through the funnel, build brand loyalty, and drive future growth.
- Digital: providing a framework with top resources across specific industries addressing strategy, AI, UX/UI, personalization, eCommerce, native applications, and regulatory compliance.
- Media: crafting a paid, earned, and shared media strategy that ensures every dollar drives profitable, impactful actions for your business.
- Investment: connect with the right VCs, PEs & Investment Bankers ready to support your business.
- On-Demand Leadership: Scaling businesses with a flexible, 1099 leadership model, as successfully deployed for Equinox, Live Nation and others.
If you’d like to discuss my model for helping brands like yours, LMK. I have a spreadsheet of my partners with their core capabilities, current clients and their pricing models.
I’m always happy to take at least one exploratory call.
Channel M | Executive Advisor
Growth Advisor to Pet Brands | CEO | CMO | Fractional | Director | Advisor | Speaker | Catalyst | Mentor | Dog Mom | Ex-Nationwide, UNH, & Aetna
1 个月You’ve assembled an amazing stable. Congratulations!
A US born CD Copywriter! Ditch the titles, ditch the ego trip, Collaborate, co-create, let ideas rip. In advertising's fast-paced, ever-changing tide, Hierarchy's a hindrance, let creativity glide.
1 个月Better to describe your services with a punch :)
A US born CD Copywriter! Ditch the titles, ditch the ego trip, Collaborate, co-create, let ideas rip. In advertising's fast-paced, ever-changing tide, Hierarchy's a hindrance, let creativity glide.
1 个月The team that brings the heat, Partnering with marketing experts to make your brand complete, Ex-Coke, Samsung, and Nike on our side, Scalable strategies that never divide. We craft brands that cut through the noise, Integrating touchpoints, no marketing joys, Experiential marketing that impresses the crowd, Tech-driven events that make your brand proud. Influencer campaigns that drive revenue high, Economical and effective, no need to ask why, Creative production with top talent on deck, Beyoncé and Olympics, our celebrity check. Integrated marketing, unified and strong, Maximizing impact all day long, CRM strategies that move prospects with ease, Building loyalty, driving future expertise. Digital frameworks, industry-specific too, AI, UX/UI, eCommerce, we see it through, Media strategies that drive profitable action, Every dollar counts, no room for distraction. Investment connections, VCs, PEs, and more, Supporting your business, that's what we're looking for, On-demand leadership, flexible and bright, Scaling businesses, day and night. Equinox, Live Nation, and others on our list, 1099 leadership model, we make it persist, Our expertise is vast, our results are real, Partner with us, and your business will feel.