What do you help your clients to achieve?
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What do you help your clients to achieve? Because if you don’t help them to achieve anything, be it stopping something, starting something, feeling something, or enjoying something; they’re probably not going to use you. And especially not in the next year when everybody’s a little bit tighter with their spending. So what do they really, really need??
Your marketing covers lots of things
Educating, positioning, the why you question, the visibility – always being there. Someone remarked that they see me everywhere and I was like, yes! This is what I want. I want to be always everywhere. Different messages, different things – maybe I look a bit different, maybe I’m saying different things all around the same theme. Why? Because people forget very quickly. So if you’ve got a problem with consistency and making sure you’re out there, this is what you’re doing to yourself.?
When you see people out there – they’re marketing, marketing, marketing, and then they disappear. What happens? Nothing, you don’t notice they’ve gone until they come back? And then you think?where the hell have they been??And your brain says they’re not consistent, they’re not reliable, where have they been.?
This is about reminding them to buy.?
You’ve got to remind them to buy. You’ve got to tell them how they can work with you. It’s about your authority…your expert authority. Why you? Your positioning – actually saying,?here I am waiting. I’m here with my arms open to come and be able to serve you, to come and work with you, to help you. And being there. Just being there.