What do you do as a Coach?

How would you describe what you do in a few paragraphs? So I am not asking for an elevator pitch here- but a more detailed answer to someone who is wanting to explain the process to her husband, and would love him to also be coached. I was asked this question a few days ago, and I found it really concentrated my mind on what I do, and how I do it.

I mentioned the following things:

• the difference between psychologists and coaches.
• That we are forward focused
• that we give them tools to help them
• we are non-prescriptive. non-judgmental and don't advise
• our two major skills are listening and asking questions
• My approach- which is gentle and encouraging, rather than wagging a big stick ( which some clients need and want)
• coaching is a very personal process
• that I base most of my coaching methods and tools in neuroscience
• that I have the privilege of choosing who I work with, so only choose proactive people

What do you think I left out? So I would like to extend the question to you? And if you would like to share it with us, even better!