What To Do When You've Hit A Stump Writing Marketing Copy & Emails
Remso W. Martinez
CEO | Fractional CMO | Digital Marketer | Check Out My Newsletter For Tips, Tricks, And More
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Hey Email Copywriters!
We’ve all been there - staring at a blank screen, waiting for the words to flow, but nothing happens. Writer’s block is like that uninvited guest at your creativity party.
Fear not! Let's explore some effective ways to overcome this hurdle and get those email campaigns sparkling again.
Step Away from the Screen
Sometimes, the best thing to do is to take a break. Step away from your workspace. A short walk, a cup of coffee, or just some fresh air can work wonders in clearing your mind.
Create a Brain Dump
Just write. Don’t worry about coherence or quality. Jot down whatever comes to your mind about the email topic. This process helps in loosening up your creative muscles and might just spark an idea.
Read Inspiring Content
Dive into some inspiring emails, blogs, or books. Often, reading great content can ignite your own creativity and give you fresh perspectives.
Talk It Out
Sometimes, discussing your block with a colleague or a friend can help. They might offer a new angle you hadn't considered, or just talking about it might help you work through the block.
Start with the Easy Parts
Begin with sections of the email that are easier to write, like the call-to-action or the header. Filling in these parts can build up momentum to tackle the more challenging sections.
Set Timed Writing Sessions
Use a timer and write for short, uninterrupted intervals. The time pressure can sometimes help in focusing your thoughts and breaking through the block.
Experiment with Different Formats
Try writing your email in a different format – maybe start with bullet points or a mind map. Changing the way you present your thoughts can spark new ideas.
Keep an Idea Journal
Regularly jot down ideas, no matter how small or irrelevant they seem. This habit can build up a reservoir of ideas to draw from when you’re stuck.
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Revisit Your Audience Persona
Remind yourself who you’re writing for. Thinking about your audience’s needs and pain points can often guide you in crafting relevant and engaging content.
Accept Imperfection
Remember, your first draft doesn’t have to be perfect. The key is to get something down on the page – you can always refine it later.
Writer's block is a natural part of the creative process. The trick is not to let it intimidate you. Use these strategies to push through, and soon you'll be back on track, crafting those compelling email copies that you're known for!
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