What to Do When What You’ve Always Done, Doesn’t Work Anymore
Before I begin with this week’s blog article, I wanted to share with you a milestone this blog reached this past Sunday (5/6/2018) at 11pm EDST. Dick Taylor Blog dot com marked 100,000 visitors to this blog site. DTB premiered on January 4th, 2015 with 75 people stopping by to visit.
Thank YOU for making this blog a weekly habit. -DT
There’s no doubt about it. We live in challenging times.
The big word of the day is “disruption.”
We read every day about how some new shiny toy is the latest radio disruptor.
But is that really what’s happening?
Dematurity
The radio broadcasting industry may be dealing with something bigger; dematurity. “Dematurity is what happens to an established industry when multiple companies adopt a host of small innovations in a relatively short period of time,” says John Sviokla. The term was coined back in the 1980s by Harvard Business School professors William Abernathy and Kim Clark.
Radio’s Dematurity
Think about this phenomenon as it applies to radio.
Follow this thought by clicking HERE and continuing to read this article on my blog.
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