What to do when your SEO isn’t working?

When your SEO isn’t working, It’s a great feeling to see your site ranking well on Google. But if you don't understand how it works, it can be very confusing.

In this blog post, we'll help you understand what exactly makes up an SEO campaign and how to evaluate the effectiveness of your current strategy. We'll also offer some advice on what to do if circumstances aren't exactly as expected.

Improve your content

You can improve your content by:

• Keep it simple- Avoid using jargon or technical terminology, and make sure your target audience will find the content relevant.
• Don’t be afraid to add some personality. Your content should engage the reader and make them want to read more.
• Make sure you’re using the right tone. Don’t be too stiff or formal, but don’t sound like a chatty friend either. It should be somewhere in between.
• Ensure that your content is correct and current. If it isn’t, people will quickly lose interest and move on to something else.

You don’t need all the technical tools.

When you’re trying to optimise your site, the last thing you want to do is spend money on tools that don't work as well as they claim. So how can you tell if a tool is worth it?

• The cost of the tool if there’s no way for me to get an accurate estimate of how much time it will take me and my team to use a particular tool, then I probably won't use it. For example, Google Analytics isn't free and requires time spent setting up profiles for each website, which could take hours or days depending on how many sites there are and which ones need profiles set up first (and how complicated those websites are).
• The time needed: This can be measured in different ways: number of hours per week dedicated just towards using this particular piece of software; number remaining after other responsibilities like work; etcetera.?
• However, whatever measurement method we choose needs careful consideration because different people have varying schedules with varying priorities—some may only want something simple, while others may find themselves working long hours just so they can keep up with all their tasks at once!

Your Content Includes Keyword-Stuffed Content

Keyword stuffing is when you include keywords in your content just to get them to appear on the search engine results page. This practice is considered bad because it looks unnatural and can lead to penalties. Instead, write for humans and not search engines!

Your website contains duplicate content.

Duplicate content is when you have one page that contains the same information as another. For example, if you have two pages on your site that say "cat then they are duplicates. If this happens in Google Search Console or on the Google Search Engine itself (which happens all too often! ), then it's time to take action!

To check for duplicate content on your website:

• Use a tool like Copyscape to search through all of your content and ensure there are no duplicates.
• Use the Google Search Console to see if any of your pages contain duplicate meta descriptions or titles.

Perform a Technical SEO Audit of Your Website

A technical SEO audit is the best way to identify any issues with your website’s coding and code structure. It can help you fix any problems that may be preventing your site from performing well in search results, as well as identify new opportunities for optimization.

According to the research of SEO Chandigarh, The first step of a technical SEO audit is to check for broken links on your site. Broken links occur when someone has incorrectly linked one page or section of a site to another while keeping other pages intact without linking them properly (for example, redirecting one section but forgetting about another). To perform this task yourself:

• Browse through each page on your website using Google Search Console; if there are any broken links present, they will show up in red under "Indexation Status" when viewing an organic result set.
• Add all necessary rel=canonical tags into HTML files where appropriate (e.g., This ensures that browsers continue to follow links off-site rather than being redirected back to yours!

First, you should research the competition. You can do this by looking at their website and content, as well as the keywords they are targeting. What kind of SEO is it? Are they doing things that are similar to yours, and if so, how different are they?

Once you've determined what your competitors are doing with SEO, it's time to see how you compare in Google.

Conclusion

Don’t be discouraged. SEO is an ongoing process that requires constant attention, but it can be done. If you’re not seeing any results from your efforts, don’t give up! Keep reading the blog and keep researching what others are saying about their experiences with search engine optimization (SEO). You might be surprised at how quickly things will improve for you if you stay positive and keep at it.