What to do when your business is not ranking for your own business name?

A business not coming up in the top position in Google for searches for the official business name is a surprisingly common issue among brand new sites.

Google is smart, but sometimes you need to give Google a nudge to associate your new site with the name of your brand. This issue can be fixed by building links to your site, with some of the links with your brand name as the anchor text.

This can take up to a couple of weeks for Google to see these links, connect the dots and realize your site is the real deal. The fast way to get the ball rolling is to do a quick search for the business directories used in your country—Whitepages, Yellow Pages, Yelp, and so on—fill out a listing for your business on each site and include a link back to your web site.

The more links the better, but you should be aiming for a minimum of 50 links. In 95% of cases, this will solve the problem of a site not coming up in the top results of searches for the business name.

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