What to do when demand for Recruitment slows ????

One of my mentors wrote about this the other day and I thought it translated perfectly to the Recruitment Industry right now... ??

When the markets are good... And there’s plenty of demand for your service... ??

Or a service like yours... ??

You can do well just by existing... ??

Opportunities fall from the sky and you make placements almost without trying... ??

Selling Recruitment in markets where there's lots of demand for recruitment is easy! ??

You don’t even need to “sell”, prospects just buy... ??

You don’t need to win new business, the clients you already have give you enough roles... ??

But when the market contracts... ??

Demand for “recruitment” slows... ??

And to win in a contracting market you need to approach things differently... ??

Clients will still buy, and you can still win business... ??

But they don’t “buy” recruitment... They buy the “outcome” of Recruitment... ??

In the same way, no one buys a gym membership, they buy the outcome of a gym membership... ??

This requires a distinct shift in the way you talk about what you do... ??

Recruitment = I’ll fill your vacancy

People don’t want their vacancies filled... They want the OUTCOME of having their vacancy filled... ??

They want the impact that the candidate will make on their organization... ??

This is the main reason Recruitment/Search Business Owners struggle to win the business they want... ??

Most Recruiters are living a life absent of these things ????

Some recruiters are so scared of losing business, they treat potential clients better than they do their spouses or kids... ??

They're missing school plays, milestones, and quality time with family on a regular basis because of "work"... ??

You set up your business for your family, but at the same time, you're never putting them first... ??

But as soon as a prospect shows the slightest bit of interest, you drop everything for them! ?

And the worst part is... ??

Half the time, the prospects never actually turn into a paying client... ??

This isn't a criticism; I've been there... ??♂?

Sat in the soft play, reading emails from prospects when I promised to play with the kids... ????????

Sneaking off to the toilet on date night to check if that client had paid the invoice that's already 6 weeks late... ????

Missing dinner to speak on the phone with candidates or clients to get them over the line... ?????

Even putting the growth of your business on hold because your client had an "urgent" need that just couldn't wait... ???

Is this really what you signed up for??

Is this what your family signed up for? ????????

I doubt it... ??

And they'll only put up with it for so long... ?

You set up your business to have impact, autonomy, financial security, and freedom... ???

Most recruiters are living a life absent of all those things! ????

You don't have to be one of them! ????

P.S. To find out how the APEX method can attract clients into your recruitment or search business simply and predictably, type the word "clients" in the comments, and I'll send you a video or PDF with all the details. ????

How One Recruitment Business Went from Frustration and Struggle To Doubling Revenue ????

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1??2?? Twelve Essential Reasons Why Hiring Managers Will Never Ever Work With You on a Retained Basis ???

?? Every week we get the Recruitment and Search Business Owners to share some of their biggest wins...

Here is a selection of our favorites:

• ??5 RETAINERS IN 2 WEEKS?

• Secure 5-8 Sales Calls Daily Through Chat ??????

?? Ready to grow your Recruitment or Search Business? Here are three ways we can help...

1. Join "Make More Placements for Recruitment and Search Business Owners," - Our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training about what you need to do to make more placements and scale your business. — Join Here
2. Listen and Subscribe to the "Make More Placements Podcast" - We've created a podcast that reveals the Quick, Dirty & Uncensored Secrets For Your Recruitment, Staffing, and Search Business Success who want to make more placements for higher fees with less work and fewer headaches as told by Terry Edwards and Drew Edwards - Listen Here
3. Watch the free training - We put together an online workshop that reveals "5 Secrets To Taking Your Recruitment or Search Business From 6 to 7 Figures in Revenue...Without working yourself into an early grave" - Watch it here