What do we do at Euromonitor ?
Mehdi Boursin Bouhassoune
Signed Author | Learning Advocate | 100s of brands advised | Strategist | Senior Product Specialist at Euromonitor
Next time you're eating a new chocolate bar, buying innovative skincare, or receiving a delivery with sustainable packaging, think of us.
At Euromonitor, we're in the business of enabling change.
The future is constantly being thought about and created in companies around the world. This is, partly, because everyone wants to gain an edge. How are people going to move around? What will they eat? What tools will they use?
Thousands of decisions are being weighted at any one time.
These decisions will go on to shaping our 24 hours. From the time we wake up and have breakfast, to our commute (or not) to work, to the Japanese products we now find available in our local supermarket.
Betting against the future is an incredibly difficult task, but it is also potentially highly lucrative. Companies turn to us in order to more safely make their critical multi-million investments.
This means that we're right in the middle of large changes happening in the world, and visible right at your doorstep.
We help put snacks in your child's canteen, Brazilian fruits in your local shop, electric cars on your roads, new toothbrushes in your bathrooms. We contribute to the food you feed your dog, the Christmas gifts you buy your nephew, and the menu you receive at the restaurant.
In short, we enable new products & services to be created, positioned, moved around the world and adapted. We provide intelligence on the full cycle of this incredible endeavour: from the creation of new products, to the selection of countries, the audience, the supply chain arrangement, the packaging and delivery - to name a few.
We're a silent partner to your daily life.
And we are fully conscious of this.
It is now Euromonitor's 50 year anniversary. Fifty years of impact, of change. Fifty years contributing to the decisions and strategies of thousands of companies, every year.
This does not come without a certain responsibility. Being contributors as shaper of the world, creator of experiences, we must reflect of our own impact and contributions.
This is why we've renewed our vision as a company: to responsibly shape tomorrow's world by challenging perceptions and inspiring new ideas.
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The 'responsibly' is key here.
We want a sustainable tomorrow. A tomorrow our kids can look forwards to. A tomorrow we're proud to have seen coming to life, and happy to be part of.
We want a tomorrow that is inclusive. Products that are adapted to all kinds of skins. Foods that take into consideration dietary requirements.
We want a tomorrow that includes more of us. A tomorrow that offers opportunities to a larger section of the world, to new segments.
On this path to responsibly shape tomorrow's world, we have our guiding mission and principle: to empower our clients and our people to make informed, bold decisions.
Most of the decisions we empower our clients to take are not easy.
But with the right partner, they're made less challenging.
Tomorrow's world is created today.
It's down to us to make it better.
Global HR and CSR Director
2 年A great post Mehdi