What Do Twitter, Facebook, and LinkedIn Have in Common?

What Do Twitter, Facebook, and LinkedIn Have in Common?

If you’re interested in the success of social media marketing and business, you might have heard of Twitter, Facebook, and LinkedIn already. But what do these platforms have in common? More than you might think! Each one provides a unique platform on which to innovate your marketing strategy, and each one has been influential in changing the way we perceive social networking and online business in general.?

Stop Thinking About Traditional Marketing

If you’re running a business or trying to attract clients, it might be time to give up on traditional marketing. Yes, these strategies can work for building brand awareness—but not for actually attracting clients. Traditional marketing should have a place in your business plan, but only as a long-term strategy; you should focus on innovative business strategies that yield faster results. Here are some ideas: Twitter has become one of the most popular social media sites. It’s also free to use! While many businesses think of Twitter as just another marketing tool, there is so much more potential here than meets the eye. How about using it to connect with other professionals in your industry? You could even start a discussion group where people can share advice and tips related to your niche market. In addition to Twitter, Facebook and LinkedIn offer great ways to network with others and share information related to your business.

Both channels allow you to create groups and invite others who may be interested in what you do. For example, if you own an accounting firm, consider making a group called Small Businesses Who Need Help With Accounting or something similar. LinkedIn – it’s a great way to network with potential clients, customers, vendors, and partners. The possibilities are endless when it comes to marketing strategies today. Be creative and think outside of the box! This is especially important if you’re trying to attract new clients. It’s time to stop thinking about traditional marketing strategies; you need innovative business strategies that yield faster results.

Think About How To Use Social Media to Your Advantage

Social media has become an essential part of marketing strategies. It’s not enough to simply have a website anymore; customers demand engagement. People want to see behind-the-scenes photos of your latest projects; they want to know what you think about current events or politics. Many companies host contests on social media sites, giving away prizes that align with their brand image. These are just a few examples of how businesses can use social media to reach out to consumers—and vice versa. It can be hard to decide where best to invest your time and resources with so many options available. Take some time today (or over the weekend) to brainstorm ways you could use social media for business purposes. Social Media wasn’t meant to be difficult or annoying. It is supposed to be fun, entertaining, and intuitive for all. But it’s not always easy to do! The first thing you need to do is choose which platform(s) you’d like to focus on. If your company already has a Facebook page, then maybe Twitter isn’t necessary for now - but if your company doesn’t have any social media presence at all, then I’d recommend starting with Facebook since most people are familiar with that platform already and slowly begin incorporating other channels for your business strategy.?

Innovate Within Your Business

Each of these social media sites has a different format for interacting with potential customers. Many businesses choose to dedicate resources (and advertising dollars) to one or more of these sites. To decide which site(s) make sense for your business, you need to look at what your customers want from each site: What do they use it for? How often do they visit it? How does it fit into their lives? Once you’ve answered those questions, you can determine how much time and money you should devote to each platform. Then you can start thinking about how best to integrate that platform into your overall marketing strategy.

Focus on Outcomes, Not the Vanity Metrics

When you want to grow your business on social media, focus on long-term outcomes rather than vanity metrics. While it’s great that your company has 10K followers on one platform, will those followers make an effort to buy from you or recommend you to a friend? Outcomes are more likely to bring lasting growth than vanity metrics—don’t just concentrate on getting fans/followers; set goals for how your business can benefit from an account or profile. For example, if you want to increase your product sales, create contests or giveaways where users can enter by following your business. The goal is not simply to get people following you but instead to get them interested enough in what you have to offer that they follow along because they care about what happens next with your business. Start by building a value proposition around your business and then use that as a filter when deciding which social networks to use. Focus on networks with potential for engagement around your content and consider whether each network fits into your overall business strategy. Don’t turn to advertising for a quick fix... instead, invest time and money into creating valuable content. In other words: build trust before asking for anything else. If you’re having trouble coming up with ideas for valuable content, look at your competitors’ strategies or ask yourself questions like: What kind of information would I share if I were trying to help someone who wanted to start a business like mine? What do my customers need most right now? And how can I provide that information in a way that helps my business grow at the same time?

Take Advantage of Free Resources Online

Sometimes we get so caught up in business strategies that we forget there is a wealth of resources online to help us. Whether you’re looking for marketing tips or information on social media marketing strategies, Facebook and LinkedIn have pages set up to help new businesses navigate certain topics. If you can’t figure out how to build your website or set up your social media accounts—or if you just want some free advice—these resources are available for free! There is no excuse not to use them.

Key Takeaways

Business and Marketing Strategies Are Changing - Don’t think social media is just a fad or trend. Business strategies are changing to accommodate today’s workforce. Companies now realize they must connect with employees to learn what they need and want and build their brand (wherever they are). That means using social media—if you don’t do it already, you need to start! These three platforms can help get your foot in the door when reaching out to potential clients and customers.

Lastly, I am always here to help if needed. atlasstart.com