What do Pharmacies want to see at APP?

Alita Sales works with 3,600 pharmacies every month and for our SalesTracker survey series this month we asked a number of our retail pharmacy customers who was attending The Pharmacy Guild of Australia ’s APP 2023 conference, the largest Pharmacy conference in the southern hemisphere, and this article outlines what the pharmacies most want to see at the conference.

We discovered that the top two reasons they were attending were to see new products and exhibitions and to get new deals. While people are also still interested in catching up with colleagues and attending seminars and training.

Who Competed the Survey?

The survey respondents were principally either pharmacists or assistants who identified themselves as buyers. A good indication of the decision-makers in pharmacy who determine what health and beauty products to stock.

What do the results say?

The SalesTracker survey respondents were asked what the top two reasons they were attending APP and here’s what they said:

·?????27% Seeing new products and exhibitions

·?????27% Getting new deals

·?????25% Catching up with colleagues

·?????20% Seminars and training

Why Brands and Pharmacists attend APP to see new products and exhibitions?

From our experience and anecdotally we believe attending APP to see new products and exhibitions is important as the results show because:

1.??There are over 400 stands and 220 suppliers, so Pharmacists can see many products and suppliers

2.??APP is often the place when the latest industry innovations and product developments are launched

3.??Alita Sales, like many suppliers has more samples and product available for staff to try

4.??Buyers can see and compare brands and deals all in one place

5.??Staff get the chance to talk about products and their benefits in detail – often difficult in a busy store environment

6.??Staff can see multiple display stands in one place and discuss new merchandising ideas

Why attend APP to get new deals?

From our experience and anecdotally we believe attending APP to see new deals is important as the results show because:

1.??With a volatile stock situation, although easing, APP is an opportunity try new challenger brands buyers may not be aware of

2.??With almost all the leading wholesalers and many brands exhibiting at APP, it provides buyers an opportunity to make sure they are on the right deal for their pharmacy

3.??Buyers can easily compare Brands and deals from multiple suppliers in one location at one time

If you attending APP, come and visit the Alita Sales stand in a bigger, new location. If you can’t attend, don’t worry we will be providing summaries of APP on our website news page and LinkedIn Company page.