What to Do About June Broad Core Algorithm Update?

Google’s official guidance is to do nothing.

Many publishers and search marketing professionals may find that advice less than acceptable. But it is good advice.

Here are some things to consider:

1. Google’s official guidance is that there is nothing to fix.
2. Google Updates sometimes take a week to ten days to bounce around. So it’s best to wait before forming conclusions about what happened.
3. Google’s Broad Core Updates do not target specific niches. Google’s John Mueller confirmed that the badly-named “Medic” update was not targeting health-related sites. That makes sense for a broad core algorithm update. The definition of broad is something that has a wide scope. Anyone who says a broad core update is targeting a niche is likely mistaken.

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