WHAT DO JENNIFER LOPEZ & SILVIO BERLUSCONI HAVE IN COMMON?

If men were to tell the truth, many of them would admit using their "other half's" makeup for years or buying it on the pretence of it being for a woman with his shade! But isn't a man as much entitled as any woman, to look as good as he can? If that involves skin care, body contouring and makeup why shouldn't he indulge? Men can now have their backs (and pretty much any other part of their body) waxed or lasered, and speaking as a woman horrified at a hairy back, I am very pleased about it!

Men have been having improvement surgery for years, so now the virile, macho male is striving to look even better by skilfully using makeup.

And I say skilfully with an emphasis on just that!

Some women struggle with makeup and I hate to say it, many look as though someone's hit them in the face with a pancake and painted a dolly on it ... I have a special hatred of those joke rectangular eyebrows I keep seeing on beautiful women to the point where, even the most beautiful, are all starting to look the same!

Guys and girlies ... the makeup and body contouring must be skilfully applied for maximum effect, and I am ashamed to say, but it appears that they guys may be doing this job better than the girlies right now!

From 2015 to 2017, the mens cosmetics and grooming market increased by almost 100 million GBP! The market in mens makeup, hygiene products and bodycare is expected to reach 166 Billion USD in 2022; it seems that 29% of male millenials and 26% of men 35-49 have a regime for their skincare.... 41% of men aged 18-49 will buy a skincare product and 33.3% of 18-49 will use beauty products. I can't find anything right now for the over 49ers but I suspect they may be on their way to using even more cosmetic surgery than they'd comfortably admit!

ANTONIO QUATTROMANI is world famous for his makeup, body contouring skills and skincare knowledge and for working with some incredible women including Sophia Loren, Isabella Rossillini, Jennifer Lopez, Paris Hilton, Patti Pravo, Asia Argento and even Silvio Berlusconi!! Antonio Quattromani is joining the TSG Team and will be illustrating how make-up and skincare for men can make a phenomenal difference to their look and more importantly, their confidence and opportunities.

To see more of TSG and Antonio's work join us on instagram @lailaandthesocialgentleman @antonioquattromani1 @giorgiogianguilio and subscribe to our You Tube Channel lailaandthesocialgentleman

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[Statistics from Statistica, CNBC and Bloomberg]