What do I do with these?
Guy Clapperton MCIPR
The media trainer that helps you avoid being misquoted, misunderstood or misrepresented. My team will ensure you get value out of speaking to the press.
The single worst piece of advice I ever had at work was from a would-be TV producer when a computer mag wanted me to present a news programme for them. I just had to read some news items from the autocue, standing up. "And don't worry about what to do with your hands," she said, just before the recording started.
Hands, I thought? I have hands? And immediately, these two normally-useful appendages at the end of my arm seemed absolutely enormous, flapping about like a demented windmill and threatening to knock the set decoration flying even if it was the other side of the room.
You could do the same as this
We always say clients are confidential - if someone wants our involvement with them kept between ourselves that's fine, media and presentation trainers are often best left in the background.
Except sometimes they say something positive on LinkedIn and we're delighted to share it. Tom Nash of Pluxee was pretty pleased and even took a photo with us - why not read more by clicking here.
Quoted in the press
Well, you wouldn't think much of a media trainer who couldn't get his company quoted in the PR trade press, would you? Many thanks to PR Moment who quoted me in this article on using AI in public relations.
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From our Parisian correspondent
Do you ever hold back in media interviews because you think what you have to say is too obvious, too commonplace?
I was media training in Paris two weeks ago (client names are confidential unless they say otherwise but here is a picture from their rather nice roof terrace and I've put a little tip in there for you) and one of the delegates was surprised to hear that independent journalists won't let you check their copy before they publish it. I heard the same thing from a delegate in London a few months back, just after his public relations) professional had informed me that nobody expected copy checking any more (the answer from the actual delegate was "Wait, we don't see copy before it's published..?")
Read more by clicking here
Get in touch
Want more of this input tailored to your client's business? If you're in PR and would like to explore working with Clapperton Media Training we'd love to hear from you - either contact me on LinkedIn or my assistant, [email protected], and we'll have an initial exploratory chat.
Editorial Consultant
5 个月As an editor, my maxim was always "We write for our readers, not for the people we write about." After all, the readers are the ones who pay us (and if they're not, you aren't a journalist).
Great tip sheet Guy Clapperton ACIPR! Practical advice on handling interviews and some much-needed positivity with that LinkedIn write-up.