What Do I Gain From SEO?
Phil Guest
Head of Business Development @ FirstFound | SEO, PPC, Web Design, Social Media Marketing, Paid Social Media Advertising
As the world continues to move towards digitalisation, businesses are increasingly realizing the importance of Search Engine Optimisation (SEO) in driving growth and success.
In fact, businesses that invest in SEO are likely to see a significant increase in website traffic, leads, and sales.
Let's get down to some numbers, shall we? According to a recent study, websites that appear on the first page of search engine results receive an astounding 91.5% of total clicks.
In contrast, those that appear on the second page receive a mere 4.8%. And let's face it, who even clicks on the third page? It's like trying to find a needle in a haystack.
So, what does this mean for your business?
Well, if you want to be found by potential customers, you need to be on that coveted first page of search results. And the best way to get there is through effective SEO strategies that optimise your website's content and structure for search engines.
But the benefits of SEO go beyond just increased website traffic. For example, businesses that invest in SEO are also likely to see higher conversion rates. In fact, the average conversion rate for websites that have optimised landing pages is 14.6%, compared to just 1.6% for those that don't. That's like the difference between winning the lottery and finding a penny on the ground.
Additionally, SEO can help businesses build brand awareness and credibility. When your website appears at the top of search results, it sends a signal to potential customers that your business is reputable and trustworthy. And let's be real, who doesn't want to be trustworthy?
But here's the catch: SEO is not a one-time investment. It requires ongoing effort and attention to stay ahead of the competition. But don't worry, the payoff is worth it. According to another study, businesses that invest in SEO are likely to see an average ROI of 14.6%, compared to just 1.7% for traditional outbound marketing strategies. That's like the difference between making a grilled cheese sandwich and burning down your kitchen.
In conclusion, SEO is not just some fancy buzzword thrown around by marketing professionals. It's a critical component of any successful digital marketing strategy that can help businesses increase website traffic, leads, and sales, while building brand awareness and credibility. So, let's get optimising! But maybe let's leave the kitchen and the haystack out of it.
If you would rather have a company do it for you at a cost effective and affordable rate, then just give me a call on 01619093400, email philip.guest@firstfound.co.uk or text +447436237388