... But what do I even post on LinkedIn?
Blaze Media
Digital Marketing Specialists Helping Businesses with E-Commerce, Website Design, Paid Advertising, SEO & Social Media.
It's not as scary as it seems!
What kind of content works on LinkedIn?
We all struggle sometimes to come up with content ideas to share on social media, and the perceived professionalism of LinkedIn can make it even harder to decide what's right and what's wrong to post.???
LinkedIn's demographics make it an ideal platform for publishing highly relevant, shareable content - especially in the B2B space. Did you know that 50% of all B2B social traffic comes from LinkedIn????
Here's a few ideas to get you out of your content rut:
??Weekly Bitesize tip??
For a small business, having a strong online presence is crucial. Consumers learn about local businesses online more than anywhere else - eCommerce users are expected to?skyrocket to 274 million?by 2025!???
A key mistake many businesses make is thinking that any, and everyone is their buyer. Large companies may be able to appeal to a larger market, however the riches are indeed in the niches. You need to have a clear understanding of their pains and problems to be able to provide them with a great?solution.
Think about your existing customers, and customers you'd like to work with - use this information to create a buyer persona, or a characterisation of your best customers and how they use your product or service.
Once this has been established, cater your online content and advertising to appeal to this audience!???
??Blaze Media News??
This week we announced our partnership with Merseytravel ! ??
领英推荐
Over the next two years we'll be looking after?the paid media campaigns for the iconic Mersey Ferries brand as well as MerseyTravel.??
As a Liverpool agency, we're passionate about working with Liverpool businesses and nothing frustrates us more than when businesses take their marketing resource out of the City Region.
We're really excited to be working with them on this project - keep your eyes peeled to see what we have in store.??
Follow Us on Instagram! ??
SEO and CRO - what are they?
Acronyms. Marketers love them! CPA, BR, B2B… the list goes on.
But the two that we discuss in our blog this week are SEO and CRO, and how you can make the most of them.?
SEO (search engine optimisation) involves making your site visible on search engines. This basically means getting you as close to the top of Google as possible for relevant search queries. ??
?CRO (conversion rate optimisation), on the other hand, involves optimising your site or individual pages to maximise conversions. A conversion being the completion of whatever your goal is. Examples include making a purchase, signing up to a newsletter, filling in a contact form, and more.