What do customers usually purchase on Independence day?

The Covid-19 epidemic has created a great impact on consumers' daily lives and economic sectors. E-commerce sales have skyrocketed worldwide and account for 18% of total global retail sales, demonstrating the dramatic shift to online shopping. Up to 59% of consumers expect a return to normalcy by July 4th. Therefore, it is expected that both online and in-store shopping will join hands to heat the coming holidays, and the nearest one is the 4th of July.

Let's take a closer insight into how Americans celebrate this special day and find out the most trending products in response to America's Independence Day.

How Americans celebrate Independence Day

In contrast to the unimpressive numbers from 2021, we expect a better signal this year. In 2021, up to 61% of Americans do outdoor cookouts, BBQs, and picnics, watch fireworks, and attend parades on Independence Day. Also, the epidemic seems to be under control, people will tend to go out and travel more. So it will not be an exaggeration if we expect this year's festival will be bustling again.

All activities for celebration witness an increase in participants in 2021 compared to last year. (Source: NRF)

What are the most trending products in response to America's Independence Day?

Patriotic merchandise

Choosing products to attract customers on Independence Day is not as difficult as you think. All products with American flag symbol or patriotic expression will be greatly interested. It can be seen that American flags and apparel are dominating with 61% and 50%, respectively. Decorations are also one of the top-trending products, which come in various forms, such as ribbons, confetti, flags, and more.

Percentage of customers who already own patriotic items (Source: NRF)

Food and Groceries

More than half of Americans celebrate July 4th by having a barbecue or garden party. Therefore, food is one item that makes them spend the most money. Total projected spending on food items by US consumers in 2020 is $6.52 billion, with an average of $76.49. Consumer spending on food has skyrocketed to $7.52 billion after years of steep declines. The average expected spending on this type of item this year will also rebound to $80.54. This number certainly once again confirms that the Independence Day of the United States is always one of the potential holidays that bring countless good business opportunities for everyone.

The total expected spending on food items on Independence Day since 2014 (Source: NRF)

In conclusion

The above article has reviewed some of the hottest products on the occasion of American Independence Day and how American celebrate this holiday. For online merchants, there is no uniform template or approach to creating a successful sales campaign. You'll always have to tweak and customize tips, ideas to meet your brand's needs, set your brand apart from other July 4th campaigns, and help your stall be more outstanding then.

Would you like to share your successful Independence Day campaigns? We'd love to hear from you! Stay in touch with us via Facebook, or LinkedIn.

Happy 4th of July!