WHAT DO CUSTOMERS LOOK OUT FOR IN A BUSINESS?

Everyone has requirements. There is something you look out for in your ideal job. There are qualities you look out for in your ideal spouse. What about your customers?

Are there qualities customers look out for in a business that determines whether they will continue with that company or not?

Are there things you could start doing to make your customers have no other choice than to use your product or services?

Are there things you could imbibe that would make you irresistible to your customers the same way a wolf can't resist the taste of blood?.. That's what this article is all about.

Sit tight and grab a notepad.

#1: Quality

This is a no brainer. Customers are drawn to quality. They can't resist it. Among your peers in your industry, can you post of better service than all your competitors? If no, then that should be your first point of call.

A study done confirmed that about 86% of customers preferred quality over price. What does this have to tell you? Even if it will cost you more, even if it will lower your profit margin, even if you'd have to go the extra mile, invest in quality.

If you run a restaurant, let your meal be so good that a woman can order your meal and be rest assured that her husband wouldn't notice because it's so good.

If you run a logistics company, strive to improve your services that your customers can hand over their parcel and go to rest knowing that their goods is safe and would be delivered on time.

That's the power of quality.

And it pays off almost immediately, because your customers would be so happy that they would invite their friends to try out your product or services.

Which is free advertising!

#2: Ease of Access:

How easy can your customers access your services or your products. How easy can people get what they want.

Humans are wired to resist friction. That's the reason technology is very attractive. A study was conducted and it was discovered that for every extra step, you lose 30% of your potential customers. This means that by the third step, you've already lost about 90% of those that initially want to buy from you.

So make your customers life easier. Eliminate those extra steps and unnecessary questions. For the best part, if possible, reduce your transaction toa click.

This principle is universal, whether it is to sign up for your newsletter or to get people to subscribe to your channel, don't tell people to go on YouTube and search for your channel, that's sounds like work. Instead, include the link to join your newsletter or channel in your post.

In other words, make it easier for people to do what you want them to do.

#3: Convenience:

This Attribute alone can build a unicorn out of your business.

This is the reason Amazon is so successful. Other people say, "come to our store", Amazon says "just stay at home, we'll bring the store to you".

Convenience!

Is there a way you can introduce this principle of convenience to your business? Can you offer home delivery? Is your website optimized to enable your customers make purchases easily?

If the answer is no, you are leaving a lot of money in the sand.

#4: Speed:

How fast can you give your customers what they want? Do people have to wait a long time to get their meals?.. consider all this factors.

However, this principle is not so important if all the other 3 principles are in place.

How does this apply to your business:

1. You need to know that your customers are unique and different. Especially demographically. That is why you need to perform an indepth market research if you are entering a new market or region to understand what your potential customers value most.

For example, a survey conducted on restaurants revealed that the average American values speed most above every other quality (that should the reason MacDonald is such a big hit) while in Asia, the quality of food comes first. They are willing to wait for an hour to enjoy a good meal.

So if a restaurant goes there and that are shovelling out food every 30 seconds, that will scare the average asian and he may not return because they believe in taking their time to prepare a nice meal.

So you see, your customers are unique but you just have to understand them. If you found this insightful and you'd love to know more, you can book a consulting call with me where we will discuss about your customers and how to craft a customer experience they cannot resist.

PS: don't forget to subscribe to this newsletter. See you next Saturday.