What do consumers want in an oral care product?

What do consumers want in an oral care product?

Recent research shows that?almost 200 million Americans use mouthwash or dental rinses on a regular basis.?This number continues to steadily grow as more and more people recognize the benefits of good oral health and the role that mouthwashes and rinses can play in this process. Mouthwashes have multiple benefits, including:?

  1. Improving your breath and reducing self-consciousness about your breath?
  2. Controlling tartar and tongue coating?
  3. Reaching areas of the mouth that are hard to reach with traditional brushing
  4. Cutting your risk of developing cavities

Given the benefits of mouthwashes and dental rinses, it is not surprising that there are a lot of products in the market. A quick trip up and down your grocery store aisles illustrates this but a look at the back of the package shows many of the same ingredients. At Kemin, we believe that there is plenty of room to innovate and improve the products that are available to consumers.?

XCS-11?:?A Market Leader

Kemin recognizes what consumers are looking for in an outstanding oral care product and have introduced their innovative?XCS-11?to the market. XCS-11 is an oral care ingredient providing a chlorine-dioxide-based technology, at concentrations of 2 percent in the standard product or 5 percent in XCS-11 Pro. Chlorine dioxide is a well-known molecule that works to neutralizes bad breath while targeting the root cause. However, Kemin understood that chlorine dioxide is a gas at room temperature and needs to be stabilized to deliver these beneficial effects to exactly where they are needed!

Enhancing Oral Health Without The Unpleasant Side Effects

Our product has been shown to boost oral hygiene and health in a meaningful way. It helps reduce tartar above the gumline. This not only leaves customers with a fresher taste in their mouth and better breath, but it also builds long-term oral health.

XCS-11 also avoids the unpleasant side effects that some other strong mouthwashes available on the market have. For example, it leaves teeth with their usual white coloring and does not lead to any staining or discoloration. Also, a common consumer complaint is that other mouthwashes have a strong alcoholic taste that can leave a bitter, metallic aftertaste in their mouth or cause a burning sensation on sensitive gum and tongue tissue. XCS-11 does not have these challenges while providing a gentle and effective bad breath solution.

High-Quality Ingredients

At Kemin, we recognize that consumers increasingly care about the ingredients they use. Because of this, we have put significant effort into selecting both our active and inactive ingredients. All our ingredients are produced while meeting strict quality standards. At Kemin, we are committed to not just human health but the health and well-being of our entire planet.

Reach Out to Us for More Information

The Kemin team believes that our XCS-11 products are truly innovative in the expanding oral healthcare sector. If you would like more information about the product and how to introduce it to your consumers, reach out to us?here.?

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Reference:

https://www.statista.com/statistics/276434/us-households-usage-of-mouthwash-and-dental-rinse/

Andreas Beyer

Sales Manager Nutritional

2 年

Each day we get up and get in touch with the first products of daily selfcare... Taught by our parents for years to brush our teeth... for a very good reason... Sometimes its taking years and the first toothaches to learn, that our efforts in oral care may need an additional commitment alongside the simple brushing. If this is a topic for you - not only personal ?? - reach out to us....

Marconne Bandeira

Senior Account Manager | Health, Nutrition & Care | dsm-firmenich

2 年

Great content!!!

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