What do businesses want from the General Election?

Welcome to Paragon Workplace Solutions The Creative Digest, your weekly update on the world of marketing and the creative workplace.

Each week, we'll share key insights, reports and research to keep you in-the-know on the latest marketing news, trends and updates.

Get influencial.

Billy Jones at Hootsuite, via AdWeek, makes a rallying cry for business to human (B2H) marketing on LinkedIn and advocates for the use of influencers to help build deeper bonds with audiences. Read his tips for successfully harnessing the power of B2H influencers here. Stand out information in the article is that 82%?of business decision-makers considered B2B marketing monotonous and repetitive. What an opportunity that provides to find ways to stand out!

Do it yourself.

If you don’t subscribe to Quartz’s Weekly Obsession email, you’re missing great random content. This week is all about ‘zines – handmade, self published, rebellious magazines. It got us thinking about how we could bring a bit more of this ‘punk’ attitude to certain FS clients as a response to the stat: 82%?of business decision-makers considered B2B marketing monotonous and repetitive (see previous article).

Just do it.

Also from Raconteur, this article on the enduring success of Nike is a useful tick list of how to build a successful brand over time. There’s nothing monotonous or repetitive about Nike!

Get creative with your strategy.

This is a useful, deeper dive into four categories of strategy, from Harvard Business Review. While designed to guide business strategy, the principles can also be applied to marketing. Going back once more to the 82%?of business decision-makers considered B2B marketing monotonous and repetitive stat, what could your marketing strategy borrow from the approaches outlined in the article to help your company stand out in the fairly homogenous world of financial services?

And finally.

It’s election-time in the UK. As we prepare to head to the polls on 4thJuly, Raconteur have been looking a what UK business leaders are looking for from the next government.