What do Air Jordans have to do with your next successful marketing campaign?

In 1984, Nike forever changed how marketing is done - - and made over $70 million in the process. How? By getting iconic basketball player Michael Jordan to wear their sneakers during basketball matches.

This stroke of marketing genius is part of a new kind of marketing that is growing faster each year: influencer marketing. Current estimates put the number of influencers, worldwide, between 3.2 and 37.8 million.

Whatever you think about influencer marketing campaigns, there is no doubt that this marketing channel is here to stay.

And while influencer campaigns offer a ton of upside, it can't be overstated that they also bring a whole new world of risks and rewards to the table. By aligning our company with a specific personality, we tie our brand to theirs and potentially put our own brand reputation at stake.

So, what can a responsible marketer do to minimize the risks and maximize the potential value an influencer brings to the table?

To answer those questions (and more), Agorapulse is bringing three big brains to the table on Wednesday, September 14 to give you some actionable insights into setting up your next influencer campaign. Join ??? Darryl Praill , Devin Reed , and Nick Bennett at 11 am EDT, 4 pm BST as they break down all the marketing magic that goes into building influencer campaigns that convert in the real world.??Register for free here.