What To Do After Your Website Goes Live

Congratulations! Your website is finally live for the world to see. But hold on, before you crack open the celebratory champagnes, there's still some work to be done. Launching your website is like sending your kid off to school – you must ensure they're settled in and ready to thrive.?

At Elephant in the Boardroom we know websites and apps inside-out, and we've seen it all – the good, the bad, and the broken links.? So, let's explore what you must do to ensure your website launch is a roaring success through our comprehensive checklist!?

Why Check Your Website After Launch

The work doesn't end after you launch your website or app. It's a continuous process for two main reasons.?

Nurturing Its Online Presence

Think of your website or app as a garden. You plant the seeds of website design and development, but that's just the beginning.?

To flourish, the garden needs regular care – watering through monitoring performance, weeding out bugs through fixing errors, and maybe even adding some new flowers of fresh content.

Feedback Always Matters

Launching your website or app is like opening a restaurant.? You wouldn't expect everyone to love every dish on the menu, right???

Similarly, users might encounter issues or have suggestions for improvement. By actively checking user feedback and website analytics, you can identify areas that need tweaking and continuously improve the user experience, keeping your visitors happy and coming back for more.

Steps To Do After Website Launch

As your website launches, it won't instantly make waves in the digital world. That's why you need to do these proven steps to make sure it’s optimised for success.

Relying On Analytics

Upon launching your website, you won't truly know how people are interacting with it until you turn on the lights. Analytics serves as that shining light that tells you how people are receiving your website.?

Analytics tell you where your visitors are coming from – organic search, social media, email marketing, etc. This helps you understand which channels are driving traffic and allows you to focus your efforts on the most effective ones.

It also tracks user behaviour on your website. You can see which pages are most popular, how long visitors stay on each page, and what actions they take, whether they fill out forms or click on call-to-action buttons. You can use these for website review and make adjustments to your existing strategies.?

Fixing Website Bugs

Fixing bugs after launching your website goes beyond just ensuring a smooth experience – it can impact your website's success in several ways.

Bugs create friction in the user journey, hindering their ability to achieve their goals on your website. Fixing those bugs creates a smooth and enjoyable experience, keeping visitors engaged and more likely to convert, whether that's making a purchase, signing up for a newsletter, or contacting you.

Proactively addressing and fixing bugs also helps prevent these issues down the line, saving you money and resources in the long run.

Utilising SEO

SEO is a powerful tool after you launch your website as it helps you see how well your site is ranking for the keywords you targeted during development. Here's how SEO helps you check and improve your website post-launch.?

You likely conducted keyword research before launch, identifying terms people use to search for products or services like yours.? By checking your website's ranking for those keywords in search results (SERPs), you can see if your SEO efforts are paying off.??

If you're not ranking where you'd like to be, you can use this information to further optimise your content or explore alternative keywords.

Great SEO considers not just keywords, but also user intent – what are people hoping to find when they search for those terms?? By analysing how visitors interact with your website after finding it through search, you can see if your content aligns with their search intent.?

Consistent Content

Consistently publishing content is also not to miss after launching your website. It acts as a bridge between your website analytics and your visitors' experience.?

While website analytics provide a wealth of data, but they don't tell the whole story. Content helps bridge that gap by revealing how visitors interact with your information.??

For example, high bounce rates on a specific blog post might indicate the content isn't engaging enough, prompting you to revise it or explore alternative formats like videos or infographics.?

Content allows you to A/B test different elements and see which ones resonate most with your audience.? This could involve testing different headlines, CTAs, or even the overall structure of a page. Through testing these variations, you identify the best-performing content and adapt it for higher conversion rates.

Prioritising Security?

Much like the previous ones, securing your website after launch goes beyond just preventing pesky hackers – it helps you maintain a positive user experience, build trust, and potentially even improve your SEO.

A secure website with a strong SSL certificate encrypts data transmission, protecting user information like passwords and credit card details. This not only safeguards your visitors' privacy but also gives you peace of mind knowing their data is secure.

Regular security checks and updates help prevent these malicious activities, protecting your website and your visitors from potential harm.?

While not a direct ranking factor, Google has hinted that security plays a role in their search engine algorithms.? A secure website demonstrates attention to detail and user safety, which could contribute to a slight ranking boost in search results.

Build The Best Website With Us!?

Phew! That's quite the checklist, right???

But if checking your website post-launch seems a heavy task, don't worry; you don't have to go it alone.? At Elephant in the Boardroom, building websites from the ground up to optimisation is in our DNA. We can help you with every step, from crafting a stunning design to ensuring a smooth launch and ongoing maintenance.

Ready to take your website or app to the next level?? Contact us today and let's chat about how we can turn your digital dreams into a reality.