What Disney Teaches Us About Creating Magic
Jade Scherr
Eliminating Marketing Stress ? Founder of HexaHive ? Budget-Smart Solutions That Drive ROI
As I write this, I’m standing in line at Disney World's Epcot Park, waiting for Remy’s Ratatouille Adventure, holding a 3-year-old Buzz Lightyear on my hip. It’s hard not to marvel at how seamlessly Disney makes everything work. Every detail, from the characters to the rides to the trash cans, feels intentional.
But Disney isn’t just a theme park—it’s a lesson in creating exceptional experiences.
Whether you’re running a business, managing a team, or just navigating life, here are some key takeaways:
1. Consistency Builds Trust
Disney doesn’t just talk about magic—it lives it. Every corner of the park, every interaction, delivers on that promise.
Takeaway: In your life or work, consistency shows people they can count on you. Whether it’s always delivering on time or simply being reliable, trust is built through consistency.
2. Anticipate What People Need
Disney is a step ahead, offering solutions you didn’t even know you’d want—like stroller rentals or mobile food ordering.
Takeaway: Think about how you can make life easier for others. At work, this might mean anticipating questions before a meeting. At home, it’s noticing what your family might need before they ask.
3. Small Details Make a Big Difference
From hidden Mickeys in the decor to personalized guest interactions, Disney proves the little things matter.
Takeaway: In your relationships or work, small touches—like remembering someone’s favorite coffee or sending a thank-you note—leave lasting impressions.
4. Stories Connect Us
Disney doesn’t just offer rides; it immerses you in stories. These narratives create memories that stick.
Takeaway: Share your “why.” Whether it’s explaining why you started a project or the story behind a gift, personal connections come from meaningful stories.
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5. Make Things Easy for Others
From their app to their ride queues, Disney removes frustration wherever possible.
Takeaway: How can you make interactions smoother? Maybe it’s offering clear instructions or streamlining a process at work. Simplicity makes life better.
6. People Remember How You Made Them Feel
When my son lost his bubble maker at Disney, a staff member didn’t just offer sympathy—they replaced it. That kindness stuck with us.
Takeaway: In every interaction, focus on making someone feel valued. A little kindness goes a long way.
7. Value Over Price
Disney isn’t cheap, but people gladly pay because the experience feels worth it.
Takeaway: Don’t undervalue yourself. Whether you’re pricing your work or setting boundaries, focus on the quality and care you deliver.
8. Never Stop Evolving
Disney keeps improving with new rides, experiences, and technology.
Takeaway: Growth is key. Keep learning, adapting, and finding ways to improve—whether it’s in your work, hobbies, or relationships.
Disney teaches us that magic isn’t just about grand gestures—it’s in the thoughtful details, the kindness we show, and the ongoing effort we put into making things better.
Your Action Item: What’s one small detail you can improve in your life or business this week? It doesn’t have to be big—small steps create lasting magic.
Here’s to creating magic wherever we are,
Jade
This is a great list! I think the power of consistency is undervalued, especially in communications and marketing.