What is Direct-To-Consumer?

Since the pandemic, the only way for brands to keep their operations running smoothly has been to have a well-established digital presence.

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Ecommerce sales have been increasing globally for the past ten years.

More and more brands are going digital as the evolution of ecommerce continues to change the way people buy.

This need sparked an interest in direct-to-consumer business models, in part to foster deeper customer relationships.

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What exactly is DTC or D2C?

It is a sales channel strategy that avoids the complexities of traditional distribution. Manufacturers no longer produce goods and then distribute them through a distribution network. Instead, they sell directly to customers.

D2C brands are becoming more viable as e-commerce platforms become more prevalent and efficient.


What are the advantages?

  1. More Control Over the Customer Experience
  2. Improved Customer Relations
  3. Make your communication and products more personalized.
  4. Direct Selling (Eliminate obstacles to profits)
  5. Possessing your own Sales Channel


In Conclusion

Before you can determine whether DTC is the best option for your company, you must first understand it thoroughly.

Jehanna Sevilla-Salape??

??Klaviyo Email Marketer for E-Commerce (Freelance) ?? Supercharge Your E-Commerce Online Store's Revenue by 20-30% in 8 Weeks with Automated Email Marketing on Klaviyo

2 年

I used to see this acronym all the time but now your article explained it very well Gerlynnia. Now we can fully understand the term when other business people use it. Thanks heaps!

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Online shopping makes your purchase very convenient especially when you are a busy person. Thanks for sharing this! Hope you have a great day.

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