What is a digital product studio?
Aram Melkoumov
Entrepreneur & CEO @ Crowdlinker | We Help Startups Achieve Product Market Fit and Create MVPs That Attract Serious Investors
Welcome to Part 2 of the #ProductStudioSeries . In this edition, we will be discussing what a digital product studio is.
Digital product studios look to build cross-functional teams, typically consisting of designers, engineers, and product managers, to aid their clients to strategize, validate, design, and developing new products or improve existing products. Great digital product studios function as an extension of the company they partner with and take on the most critical parts of a product development journey from start to end.?
Digital product studios differentiate themselves from other similar offerings, most commonly product design, and development agencies, by taking ownership of the product development process from strategy, design, development, and post-delivery training.?
Companies choose to partner with digital product studios when they lack internal resources or expertise, need to get a product to market faster than their competitors, or just need a new creative and strategic perspective.
Digital product studios are commonly hired to help with new product discovery, validating ideas and assumptions, building prototypes and MVPs for user testing, all the way to building entire platforms, applications, and websites.?
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Ultimately, forward-thinking companies partner with digital product studios because of their subject matter expertise in developing products, which saves time, money, and effort. Much like anything else, developing entire digital products from scratch is a complicated procedure that requires thought-out systems and processes to execute correctly.?
That was my best attempt at summarizing what a digital product studio is and why they exist. In our next segment, we’ll be discussing how a digital product studio is different from other comparative services like dev/design agencies, freelancers, or internal product teams.?
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