What is Digital Marketing and Why Digital Marketing is Important?

When it comes to Digital Marketing there's a lot of confusion involved. What is digital marketing about? What is it for? People make it a lot more complicated than it really is. But, it's really easy to understand which is why I wanted to write this detailed introduction blog post that will just break it down for you.

Essentially, Digital Marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience. A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you're communicating to your audience. Now, businesses can leverage digital channels, such as social media, search engines, emails and other sites to connect with their audience, right. So, it's not necessarily just the channels that you may be thinking of like Instagram or LinkedIn.

Search engines are a good example of a channel that's super popular and so is email. I know a lot of people are saying that email is dying, but they've been saying that for over 10 years and trust me, it is not dead. It's being used more and more and more because it's a cornerstone of corporate communication.

Over the past few decades, marketing has had to keep up and content with leaps in technology and our relationship to it ever since. In today's world where the internet is entwined with everything we do, the importance of digital marketing has become very clear. It has also become an integral part of what business means to its customers.

Now people consume digital content on a daily basis for example the day-to-day use of newspaper. Ever since we've got smart phones, tablets etc. everything is bound to the online activity. So very soon the traditional newspaper will disappear by replacing it with e-papers which will completely take over the industry.

So what according to you is Digital Marketing, so it is just a platform or it is just a medium through which you can get a lot of followers or you can promote your product. But that's not it, digital marketing is one of those fancy new buzzwords that is used in the recent days. It encompasses all marketing efforts that promote your product or brand using electronic devices or the internet it leverages online marketing tactics such as search marketing, email marketing, social media marketing and mobile marketing in order to connect with the current and prospective customers.

In simple terms, Digital Marketing is all about driving more customers to our blog or website. If we sell any goods or service through internet and electronic devices, then also it is called digital marketing. Before we understand digital marketing more deeply, we should know what digital marketing is not. Suppose we have a visiting card of our own and we have taken a picture of it and posted it on social media channels like Facebook, Instagram, etc., then it is not digital marketing. Ideally we have used internet and electronic devices and also used social channels for marketing to increase our sales, but this will be called spamming not digital marketing. Spamming because you have not seen any target audience, nor have you made any digital marketing strategies as to what time you should post, you have not worked on the post content either.

There have been an exponential rise in the Digital Marketing jobs. More and more companies are using Digital Marketing to acquire new customers. Now, let's talk about how learning digital marketing can help you. Digital marketing is a skill that everyone must have in this current scenario where maximum businesses are going digital. There are numerous benefits for everyone. You can easily get a job, you can even do a career shift, if you are not happy with your current work. You can even take freelancing work as well. You can become a full-time freelancer or do it part-time, for extra money.

If you are a small business or a start-up owner, or planning to start a start-up, even then the digital marketing will help you immensely. Having the knowledge of digital marketing will be a key asset for you to grow your business. Trust me buddies, this is a skill that will help you, one way or another.

So now that you've understood what is Digital Marketing, let's move on and understand why exactly do you need to master Digital Marketing? What's the need, what is the necessity for you to learn digital marketing?

The major reason would be marketing has a lot of options guys. It is always related to the strategies associated with it and also you can get creative and experiment with every little aspect of the marketing campaigns. But when you compare this with the traditional way of marketing, this is impossible guys the task that you can complete online cannot be done with the help of traditional marketing.

So Traditional marketing firms would be printing ads, phone communication and also physical marketing. Now say if you want to start off your business and you want to promote them. You cannot go to everybody's house knock on their doors until I'm going to start this project or I'm going to work on this would you please help me do it? The straight-forward answer is NO. Nobody in the recent days do that.

So this is exactly why you need to master digital marketing. Now that you guys have understood why this is required. Let's move ahead and take a look at the scope of digital marketing.

Digital Marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm. Basically digital marketing is considered as an umbrella term which is also known as data-driven marketing and operates over the internet for the promotion of various goods and services. The future of digital marketing is booming not just in one particular country, but all parts of the world.

Now Digital Marketing industry is at its peak and the moment due to many reasons are these points it is flexible since the entire work can be done on the internet. It doesn't matter if you are at office or you're at home, even if you are at your native or any place, all you need to do is have a device that is connected to the internet and then you are sorted and it is very easy accessing.

• Who can Learn Digital Marketing?

Well, Digital Marketing is not a rocket science, you don't need any special qualifications. No technical background needed. All you need is one laptop or a computer and an internet connection, and that is all you need to start learning digital marketing. There's no age limit, no massive course fee, only required is your willingness to learn. This is purely a user-friendly medium.

• So how much do Digital Marketing Jobs Pay?

Now, let's talk about digital marketing jobs in India. Unlike the saturated and more competitive careers, digital marketing is a fairly new field. And it is expected to grow at a rapid pace. It is one of the highest paid jobs in India. Now, I must mention that job is not the only way to make money through digital marketing. You can even start a business or you can even do paid consulting for the companies. And the best part is, you can even create a passive source of income either through blogging or affiliate marketing. We'll be talking all about this in the future blogs.

It also has high engagement ratio. This is also considered to be true because the traditional media are being completely overshadowed by the internet led Digital Marketing due to the high engagement factors, the brands and companies have begun to give extra emphasis to the ad campaigns run on the Internet or over the television advertisements and the next we have the job opportunities.

Like I mentioned the number of job opportunities in the field of Digital marketing is very massive. The more user engagement the more job opportunities. The employment sector has seen a major share of jobs generated by the digital marketing domain.

• What are the best way to learn digital marketing?

Well, when I started, there was no one to guide me. I kept on learning through the various online blogs, articles and YouTube videos. No one have told me the best tools, tips or strategies that actually work for achieving good results. I believe one must always need to have a mentor who has made the mistakes so that you don't. One big advice that I can give you, is that practical knowledge is what matters the most. So don't just watch the videos lessons, but also take action.

Now, if you have any questions, you're not sure where to get started for Digital Marketing even after reading this newsletter, that's okay. Leave a comment below and I'll respond to whatever questions you may have. If you enjoyed reading this article do share it, leave a comment, tell other people about it and make sure you subscribe to the newsletter.

Thank you for reading.