What Is Digital Marketing And Why Is It Important?

Digital Marketing any type of marketing through a digital form. ?This can be through the use of social media, email marketing, or search engine optimisation.

Why is it important?

With over 57 million people in the UK now using social media (United Kingdom (UK) Social Media Statistics 2022 | UK’s Popular Platforms – The Global Statistics), it is easier than ever before to reach your targeted audience. ?With an extensive market to tap into, a well-utilised campaign or advertisement could reach more people than print marketing could ever hope to.

Brand Awareness

Through social media it is now easier to create an impression for your business, do you want to be seen as: Formal? Funny? Giving? ?Campaigns can be tailored towards creating a certain image for your company, even cost-free! ?An example of this is Ryanair’s social media presence, through just posting they have managed to create a personality for their business through comedic tweets. ?While their approach may not be ideal for every business, the same principles of growing the digital presence of your company and connecting with your audience can be applied to everybody.

Analytics

Using digital tools available to us, we can now accurately track trends and what content our audience best responds to like never before. ?This level of information was not available to marketers previously, but now we have access to a range of information that can accurately help us plan campaigns to be more effective.

SEO

Search-Engine Optimisation is a crucial tool for any business. ?With the volume of websites in the same industry as you, a company using SEO correctly has a chance to stand out from the rest and become one of the first web pages visible when a user searches for their keyword. ?SEO is done successfully by using keywords, ensuring your site runs well and is mapped. ?This will all make your webpage more favourable with the Google Algorithm, which will promote your page more organically. ?You can also pay for your site to be advertised to more users, through bidding for keywords (a keyword is the term users will search for when they are searching for your website). ?Digital tools are available that can enable you to check how well your site is performing in SEO, and will give you a report of your website and rank how it is doing.

Cost

One of the most important factors for business. ?You can spend nothing on digital marketing, and if done right can still be extremely effective, with engaging content and a consistent upload schedule, you can grow your page without a budget. ?This means it can essentially be free advertising. ?When you do use money, you will usually get a good return on your investment due to how each platform runs its advertising services, usually operating with PPC (Pay-Per-Click -?charged for every time a user clicks on your post) or PPI (Pay-Pay Impression – charged for every time a user sees your advert on their timeline).

When you consider all the benefits of Digital Marketing, it makes it apparent how important it is for your business to focus on it, it is free advertising that helps you humanise your company while creating an image you want to be associated with it whilst having fantastic tools that allow you to track how your audience is responding.?If done in the right way, it is a cost effective way to quickly grow your business audience.

What has been the biggest advantage you have found while using Digital Marketing at your business? ?Be sure to comment below! Any questions please don’t hesitate to ask.