What Is Digital Marketing?

Digital marketing refers to advertising delivered through digital channels such as search engines, social media, email, mobile apps and websites. While this term covers a wide range of marketing activities, we’ll focus on the most common types below.

Search Engine Optimization (SEO)

This entails optimizing the content, technical set-up, and reach of your website to enable your pages appear at the top of a search engine result for a specific set of keywords.Ultimately, the goal is to have your products/service displayed don the first page of search engines when people search for specific keywords related to your business/service

SEO can be viewed as a set of best practices for good digital marketing.Good SEO enforces the need for a well-constructed and easy-to-use website with valuable and relevant content for you audience. Websites also gain exposure and rank better through back-links which are essentially recommendations from authority/credible sites. SEO essentially allows you to be rewarded with free traffic for having credible/relevant content.

Google Ad-words(pay per click)

Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). Have you ever noticed that some search results have the letters "Ad" on the bottom of the displayed result. These are pay per click advertisements and you only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also the best option for emergency services like ER's locksmiths , tow company etc.

Social Media Marketing

Gone are the days when social media was just for watching cat videos and posting selfies. Many people now rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization.it’s not enough to just post on your Facebook and Twitter accounts. You must make your content relevant and engaging. The more relevant people find your posts, the more likely they are to share it with friends and family. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too. If done right, you can recruit strangers to help spread your brand and increase awareness.

The most common form of social media marketing is Facebook marketing. With over 1 billion users, Facebook offers affordable an effective advertising for all businesses. An exciting and powerful feature for marketers is Facebook's targeting which lets you narrow down your audience to:

"A divorced man living in Dallas Texas that makes $50k/year, who loves cats and coffee and recently returned from a trip"

When it comes to finding your ideal audience, Facebook targeting is in my opinion the best option for businesses.

Email Marketing

Email has been around for decades, and it’s not going anywhere anytime soon. It’s still an effective and direct way to reach customers with critical information. Businesses can use emails to build trust, credibility and develop a following of individuals loyal to their brand. This is what is often referred to as the "List". If done right you can always email your list with new offers, promotions, updates etc and expect a positive response. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

• Trustworthy
• Relevant
• Conversational
• Be coordinated across channels
• Strategic 

Content Marketing

This is a very effective way to establish credibility and offer value to your audience. As the saying goes, content is King! creating relevant and educational content helps establish you as an authority figure, a reliable source of information. This ultimately builds trust and as we all know, people do business with people they trust.

Content marketing also helps you gain credibility from search engines. It is an essential part of search engine optimization. When you create relevant content, search engines will be more inclined to refer searches to your website, which ultimately becomes loyal followers and ultimately clients. Effective content marketing is also an integral part of social media marketing. Your posts can go viral and ultimately generate a ton of traffic and exposure for your business

Mobile Marketing

As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes mobile marketing an effective way to reach people instantly. it however is not without its flaws. Please check out this in depth review of mobile marketing to learn more.

Final Thoughts

Digital marketing is the future, this has been embraced by companies like Apple, Nordstrom, Walmart, Samsung, etc. Unfortunately some companies still do not understand this marketing strategy and are yet to tap into its power. However, before you jump in, Its important to fully understand which strategy is best suited for your business. Here at PM-marketing, we take the time to understand your needs and together come up with a solution that best meets those needs.

For a free Digital marketing consultation simply click the link below or send me a message. Like share and comment if you enjoyed reading.

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