WHAT IS DIGITAL MARKETING?

Digital marketing , also called online marketing , is the promotion of brands to connect with potential customers using the internet and other forms of digital communication . This includes messages as a marketing channel. Essentially , if a marketing campaign involves digital communication its called digital marketing.

TYPES OF DIGITAL MARKETING:- There are as many specialization within digital marketing as there are ways of interacting using digital media. Here are a few key examples,

Search engine optimization , search engine optimization or SEO is technically a marketing tool rather than a form of marketing in itself . The Balance defines it as the art and science of making Web pages attractive to search engines. Today the most important to consider when optimizing a Web page include:-

.> Quality of content.

.> Level of user engagement

.>Mobile Friendlines.

.> Number and quality of inbound links.

CONTENT MARKETING:- SEO is a major factor in content marketing a strategy based on the distribution of relevant and valuable content to a target audience.

Content Marketing is to does so differently than traditional into customers . But it does differently than traditional advertising . with potential value from a product or service.

CONTENT MARKETING MATTERS,

...84% consumers expert companies to produce entertainning and helpful content experiences.

.. 62% of companies that have at least 5000, employee produce product contently daily.

..92% of marketers believe that their company value content as an important asset as effective as content marketing.

SOCIAL MEDIA MARKETING;- Social media marketing means driving traffic and brand awareness by engaging people in discussion online . The most popular platforms for social media marketing are facebook, Twitter, Instagram with Linkedin and Youtube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention . its the most popular content medium for B2C marketers at 96% and its gainning ground in the B2B sphere as well . According to the content marketing institute , 61% of B2B content marketers increased their use of social media this year.

The benefits of digital marketing:- digital marketing has become prominent largely as well, these are a few of the benefits,

COST EFFICIENCY;- Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over wheather your target audience will see thosemessages in the first place.

MORE CONNECTION WITH CUSTOMERS:- Digital marketing strategy , never before has there been a way to stay in such consistant contact with your customers , The more you will be able to relize companyess growth potential.

B2B VERSUS B2C DIGITAL MARKETING;- Digital marketing works for B2B as well as B2C companies , but best practices differ signifi- funnels relationship - building strategies work better for those clients. Whereas B2C customers tend to respond better to short term offers and messages ,

B2B transactions are useually based on logic and evidence, which is what skilled B2B customers tend to respond better term offers more likely to be emotionally based focucing on making the customers feel good about a purchase.

B2B DECISION TEND TO NEED MORE THAN 1 PERSONS INPUT:- The marketing materials that best drive these decisions tend to be shareable and downloadable , B2C customers on the other hand , favor one on one connection with a brand.

Of course , these are exceptions to every rule, B2C company with a high ticket product, such as a car or computer , might offer more informative and serious content. your strategy always needs to be gether toward your own customers base, Whether you are B2B or B2C.