What is Digital Marketing?

Technology is revolutionary! It has transformed and changed the world, in an indispensable manner. In this hassle-free era, automation has become our key to inevitable success. Automation, powered by technology, in different aspects of our life has made communication, entertainment, and infotainment a part of our lives.

Technology giants as enablers have immensely contributed to building various platforms for diversified audiences, to socialize, connect and engage globally which have now transformed into growing business platforms for sharing insights, selling products or services, rendering access to global audiences for growth and expansion through digital content.?

For businesses with innovative products and services to offer, integrated marketing agencies help in devising a multi-campaign strategy through digital and traditional channels of communication delivering?creative thinking, ?to communicate brand identity, values, ethos, mission and vision in an integrated and strategic manner to increase sales, raise brand awareness, positioning to appropriate target market.

What is Digital Marketing?

Digital Marketing ?is inclusive of all marketing efforts such as planning. strategizing and implementing campaigns online through the medium of electronic devices across varied digital assets. Digital platforms or assets such as social media, search engines, email?mobile, websites ?are effective in connecting businesses to their prospective customers.

What are the components?

Search Engine Optimization

Marketing efforts are directed towards optimizing your website to rank higher on various search engine result pages such as Google, Bing, Yahoo etc. It eventually results in increased organic or unpaid traffic for your website, thereby raising viewership and audience engagement for sales. Channels or Tools such as Blogs, Articles, and Infographics help in achieving the former.

On-Page SEO

On-page SEO refers to content on the website which aids in ranking higher on search engines. It is inclusive of content produced based on search intent and relevant keywords such as blogs, infographics, and videos and is supported by title tags such as Meta Title, Meta Description, Meta Keywords etc.

Off-Page SEO?

Off-page SEO refers to mentioning of our website link in relation to activities happening on other websites, thereby providing us with the relevant authority in the form of quality backlinks for improved ranking. Relevant channels such as guest posts, and guest blogs for generating external attention are helpful.

Social Media Marketing

Social Media Marketing ?has a crucial role to play in building brand awareness, customer engagement, and relationship building through informative and entertaining content, for generating customer interest and loyalty. Different digital platforms as channels ( e.g- LinkedIn, Facebook, Twitter, Instagram, Snapchat, Pinterest ) with different algorithms, have varied purposes for entertaining different kinds of audiences based on their demographics and psychographics. Feed posts, stories, comments, likes, followings, videos, blogs, filters, paid ads, and influencer/celebrity/user-generated content, are some of the noticeable features of social media for raising awareness, promotion, engagement and infotainment for the community at large.

Content Marketing

Content Marketing as a subset of digital is the backbone for strategizing and implementing effective campaigns for driving awareness, engagement, retention and acquisition of targeted audiences. Content across blogs, newsletters, emails, social media, websites, ebooks or guides, videos or infographics has to be convincing, compelling and captivating enough to educate, inform and entertain audiences to ensure prospective lead conversions.

Search Engine Marketing

It also refers to the Paid Search or Pay Per Click. As an advertising model, the advertiser has to only pay the publisher if the ad gets clicked on the search results page. The placements for these Ads are higher and above the organic search results. Relevant keywords, content, title tags, and backlinks for SEO authority collectively contribute to effective ranking other than higher bidding prices for clickable ads.

In conclusion, Digital marketing benefits businesses of all kinds, sizes and types. In respect to the size of the business, industry, sector, product type, service type, size of customer base, and market segment, a business can effectively market itself digitally to reach a broader and targeted audience through a multi-campaign integrated marketing strategy. It is cost-effective and efficient through paid and unpaid channels in comparison to traditional marketing.

To make this process effective, a digital marketer is supposed to envision and produce a brand image and identity and strategize marketing campaigns accordingly, keeping targeted and segmented audience’s needs and desires in mind.