What Is Digital Marketing and How To Use it For Online Business?

Proliferation of internet has revolutionized the way consumers used to engage with brands. Millions and millions of people across the world are consuming digital content through mobile phones, laptops, desktop computers and other sort of gadgets. Not only the new digital technologies have given more power to customer, but also it made many of the traditional marketing strategies and campaigns obsolete. However, the one thing that remains powerful even in this digital age is word of mouth recommendations. In fact, word of mouth marketing has gained more significance with the exploding growth of social media channels such as Facebook, Instagram, Google Plus, Twitter, LinkedIn, Pinterest and more.

Digital marketing, people have been tossing around this word these days. But what does it exactly mean? Digital marketing is an umbrella term that describes the integrated marketing services via one or more forms of digital media in order to attract, engage and convert customers. This marketing strategy utilizes multiple channels to connect with its customers which include social media, influencer marketing, SEO, mobile marketing, content promotions and email marketing. Since the customer preferences dominate in the digital age, business enterprises need to devise multidisciplinary and multi-departmental strategy to get noticed on the competitive online platform.

Devising and implementing the right digital marketing strategy can help your business to reap profits and avail maximum returns on investment. Cost effectiveness, increased conversion rates, generation of more revenues, improved customer interaction and greater brand reputation are some of the major benefits of digital marketing. Businesses now opt for an innovative digital marketing strategy that combines the outbound and inbound marketing techniques. Outbound tactics such as email marketing, mobile marketing and internet ads can prove beneficial in reaching out to the targeted customer base. On the other hand, inbound tactics include social media optimization, blogging, content syndication, search engine strategies and influencer marketing. While outbound techniques are devised to attract a wide range of audience, it has the risk of barraging uninterested customers. At the same time, inbound methods are designed to target the interested prospects or potential customers through audience segmentation techniques.

To sum it up, business need to opt for an optimal combination where outbound marketing techniques can help you in attracting new customers and inbound marketing can play a key role in the ongoing retention of existing customers.