What Is Digital Marketing and How to Do It in 2024

Digital marketing—an umbrella term encompassing all internet-based marketing—is gaining momentum. With 5.3 billion internet users worldwide as of October 2023, it's the prime avenue to connect with your target audience online.

What Are the Benefits of Digital Marketing?

With almost 65% of the world's population using the internet and individuals spending over 6 hours online daily, the marketing potential is enormous.

1. Specific Targeting: While the audience is vast, online channels enable specific targeting based on various factors, such as demographics, psychographics, and buying stages.
2. Cost-Effective: Digital marketing offers precise targeting, making it more cost-effective. In contrast, traditional methods like promoting your brand using a billboard lack this precision, as everyone who drives by sees your ad.This lack of precise targeting makes it impossible to measure your Return on Investment (ROI). With digital marketing, you can advertise specifically to your intended audience.
3. Adaptable: In digital marketing, you have real-time data at your disposal, enabling you to enhance campaign performance by making adjustments to what isn't working.

Types of Digital Marketing

1. Pay-Per-Click (PPC) Advertising: allows marketers to reach audiences on digital platforms through paid ads. Unlike traditional marketing, where you pay for placement, in PPC, you pay for each click generated.
2. Search Engine Optimization (SEO): is the process of organically increasing the visibility of your online presence on search engines.
3. Content Marketing: allows you to reach potential customers through written, visual, or video content that engages them. It's a more subtle approach than advertising, as brands attempt to market their products and services by showcasing their value to their audience.
4. Social Media Marketing: involves leveraging platforms like Facebook, Instagram, TikTok, and LinkedIn to grow your audience and engage with them. With 4.5 billion social media users, you can build a targeted audience.

While these four are among the most popular types of digital marketing, any form of marketing conducted online falls under the umbrella of digital marketing.

There are countless ways to reach your target audience in the digital world.

How to Do Digital Marketing in 2024

One key skill every digital marketer should possess is adaptability.

New products, platforms, and AI tools are launched regularly, and the market and audience shift with each trend.?

As a digital marketer with various responsibilities, I dedicate an hour every day to read expert insights, stay updated on new trends, and learn about recent launches.

1. AI in Marketing: One prevailing concern about AI tools is that they will take away our jobs. However, the reality is that those who master these tools will.?

I use Bard and ChatGPT for every task I undertake. The trick is that I don’t solely rely on their outputs—I train them to provide me with the exact results I am looking for.

1. Automations: If you're not automating tasks, you're wasting time and resources. In 2024, to stay in the game, you must use automation tools to elevate your marketing strategy.
2. Video Marketing: As internet users grow increasingly impatient, capturing their attention becomes crucial. Video is an effective format, especially as people become less inclined to read.

You can also enhance your SEO strategy by integrating video elements. How? Add subtitles with relevant keywords.?

Additionally, video content tends to increase user engagement, signaling search engines that your website provides value, making it more likely to rank.

1. Adapt: Conducting market research at the start of your journey isn't sufficient. You must constantly monitor your market and audience behaviors.?

As trends emerge, their behaviors shift. Be prepared to adapt, or you'll be left behind, as the world doesn't pause to wait for you.

Final Notes

Digital marketing is a dynamic field. If you love learning, improving yourself, and staying abreast of new trends, you already possess the essential skills to start your journey in digital marketing!