What Is Digital Marketing | Everything You Need to Know
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Today, we are defining what digital marketing is. Thus, we are addressing key questions: what it is, what it takes to be successful, and how digital marketing benefits businesses. In a world that is becoming primarily digitized, all of these questions are pressing.?
First off, the term “digital marketing” is characterized by using digital channels to promote your product or service. Now, what are the benefits? With digital marketing, you are able to precisely target folks in the digital space based on their needs. Reach people in large numbers online. Showcase your products or services using a combination of search, social and email marketing for example. Most importantly, you can measure!?Also here are the 20 digital advertising terms to learn.
You can see what consumers in your target audience are buying; whether that be products of a similar nature and within what price range. Otherwise, by using keywords, digital marketing enables businesses to identify what certain target audiences are searching for online, and these are only some of the benefits.
You can also use many different softwares to access data and track results. And the best part about these tools is that the results are measurable. There are free tools from Google Analytics to SpyFu, as well as third party tools that can help your brand get tangible data. No matter what type of website you develop, Google analytics will offer measurements including; bounce rate, page visits, what demographics are accessing your site, their behavior, and what their other interests are. By using these key insights, your brand will be able to make determinations based on the data available.?
Another key concept that can be identified through these types of channels is time spent. How long consumers take to make a purchase, how much time a user spends on your site, how long they look at certain products, as opposed to on other products, or how long it may take for a consumer to sign up for your service. Thus, by understanding this data, you can clearly identify whether or not your site is eliciting action amongst customers.?
Why You Need Campaign Goals
Furthermore, by accessing this data, you can create outlined goals for your campaign in order to grow your business. Entering the digital marketing platform is also key with the amount of companies using online sites to showcase their products and services. It is important to keep up with your competitors.?
By being able to do these things, your company will be more adaptable, as you will be able to change along with market trends, buyers’ preferences, and new digital trends surrounding landing page development, and other website trends. It is also important to note the keywords trend; making it necessary to pay close attention to what keywords are popular and what keywords are not, in order to best optimize your site.?
After analyzing this data and evaluating what metrics are beneficial to your company, you can start outlining your campaign and setting goals. Meanwhile, after your goals are in place and your analytics are developed so that your company can reach its highest potential.?
Measurements
Using digital marketing metrics, you are able to look at your company holistically and quantitatively. Ask yourself these questions: Is my business growing? Am I improving? Etc. By asking yourself and your business these questions, you can match your qualitative goals with your quantitative ones. Just make sure that you know what tools to use.?
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Terms to Know:?
After providing a breakdown regarding how to get started with a digital marketing campaign, Here are terms to know that will help you develop a baseline understanding of the industry. Let’s break them down.?
Above, is a breakdown of the terms used and how they relate to Digital Marketing as a whole. Search Engine Optimization provides key insights that places your business or service as a certain position on Google and other search engines. Whether you are a small/local business, an established business, or you are focusing on a larger region, SEO practices will help you put your business on the top of search engines. From meta titles, to headlines, and the URLs you use, consistent keywords must be used. It is important to keep these keywords consistent with your company’s theme and your users’ interests.?
When referencing social media marketing, the goal of this tactic is to use social media sites to advertise your brand. This concept then connects to content marketing, as it is important to pay close attention to how your content looks across all platforms, especially on your website. A great way to manage all of the content is by creating a social media calendar. A social media calendar will note how often you are posting and what content is being published and on which site. Communicate with your team about your goals and engage users by posting often. Social and content marketing are also connected to SEO practices, as businesses that use keywords across all platforms are most successful in terms of SEO. Depending on what you are selling, your content should show up on search engines with companies that develop similar products or advertise similar services. If not, you are not properly optimizing your content.?
Remarketing
One of the final concepts you must know when marketing digitally is “remarketing.” Remarketing is a way to engage your consumers who have not taken action. For example, if you have a customer that sat on your website for a prolonged time, but failed to make a purchase, these are the most important consumers to remarket to. Drive them through the buying cycle and elicit action. Furthermore, when remarketing, you are more likely to show up higher on search engines, as one of the most relevant brands.?
Furthermore, after all of your social media sites are established and your content is consistent, you can build relationships with consumers by contacting them by email or by using newsletters to keep them engaged in what your business is doing. Depending on what sites and social media outlets you use, it is important to pay attention to what channels are the most successful and what channels align with buyer preferences and interests.?
Check Out The Summit Crew For More
Check out the Summit crew blog and learn how to get the most out of your digital marketing platform. As digital marketing experts, Summit Crew provides specific advice, stories, terms to know, and reflects on industry trends to give you the best advice possible when working with a digital marketing campaign. Whether you are seasoned, or just getting started, Summit Crew has answers for you. Get started now. And if you want to get connected with a team of Digital Marketing experts, contact us. We’d love to hear from you.