What is Digital Marketing?

Marketing has always been about connecting with your customers at the right place and at the right time. In today’s time, internet is majorly helps bring potential clients and entrepreneur together. If figures are to be believed there are 4.66 billion active internet users worldwide. This means that as a marketer if you are not taking advantage of the Digital background and building your online presence, you are losing out on opportunities and potentially 4.66 billion clients. What is Digital Marketing? Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing to be a completely new endeavour that requires a new way of approaching customers and new techniques of understanding how customers behave compared to traditional marketing. Deep Understanding of Digital Marketing A fun little exercise: Imagine what life would be like today without the internet. You wouldn’t be reading this, for a start. There would be No email, No Social Sites, No Googling. If you run a business, can you imagine not even having a website to direct customers to? Yeah, it’s hard to imagine a world without it now. After all, so much of our daily lives depend on the internet. We rely on it for communication, information, and most importantly, it drives much of the modern economy.

5 D’s in Digital Marketing?

Types of Digital Marketing?

Content Writing: Content Writing involves creating and distributing content text, pictures, multimedia that adds value for your audience instead of spreading an advertising message. Content can be mean Social Media Posts, Blog, Articles, and Newsletter.

Search Engine Optimization (SEO): Search engine optimization is all about getting your website to rank at the top of the search engine like Google, Yahoo, Bing & more when someone searches for your brand, products and services and other relevant words and phrases. When your brand appears in the organic search results, it comes across as being more ‘authentic’ and objective in the eyes of your customers.

Mobile Marketing: Mobile marketing is vast concept and will overlap with a lot of the other types. It involves everything, if you’re doing something on desktop but adapting it to mobile, as well as doing mobile-specific things like in-app advertising, sending text messages, and using social messaging apps. It’s especially important if you are targeting a younger audience. Also, mobile marketing can be hyper-targeted using specific audience segments to get people in a specific location.

Social Media Marketing: The term social media marketing refers to the use of social media and social networks to market a company’s products and services. It allows companies to engage with existing customers and target new ones as they promote their product & services. Social platforms like Facebook, LinkedIn, Instagram, Pinterest, YouTube and Twitter are commonly used to execute social media marketing.

Email Marketing: Email marketing is still one of the most effective digital marketing tools. Especially e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts. A way to accomplish that is to keep your subscribers updated with useful and relevant content. In an Inbound Marketing strategy, email is an important part of success and also a direct channel to communicate with your clients.

Affiliate Marketing: Affiliate marketing means outsourcing your brand to other individuals or companies who will promote that in return for a commission. They create their own relevant and original content and mention your service/product using a link. If their audience clicks to buy, you pay them for each sale.

Video Marketing: Video marketing strategies are being used to drive results throughout the marketing funnel. Entertainment, news, how to do something, content to study, whatever, it is a big opportunity to reach new customers.